Designing a Brand Identity from Scratch!

how much do you charge for one project like this, new in graphic design ty..

I'm writing this so that viewers don't get confused. Calling "logo design" brand identity is a modern common mistake. Logo design is not brand identity, it is a part of it. Brand identity is a bag of multiple assets coming together to create the visual portion of branding. Branding, being a strategic branding and identity branding - one is the plan, while the other is the visual representation.

I'm sure this video is great, and this comment isn't intended to take the video's validity away, but only to educate those who may otherwise become misinformed as to what the term, "brand identity" means.

Keep on making videos and learning!

wow... im literally taking notes!!!

Thank you for the video, Im always trying to dive into more research to help improve my designs. One problem I had with the video is that in the intro you mentioned 5 stages, and introduced stage 1 with text, but you never continued with that design text for stage 2 to 5. I was able to follow the video along, and as a video editor, I do feel consistency is always a good thing to do. I think something that could be added to the video is listing the other 4 steps or quickly explaining the 5 steps and then going through the design process. Other than that nice job on the video. Definitely will look into your other videos.

wow you are good!

Are you from england?

Cool Video, but i don´t like your process. You are more like an Artist, than a Designer in my opinion. Design is more than just creating something creative. Design is the mix of Art, Science and engeneering. You just do what you thing that might work. A real Designer would define a targetgroup and analyse what the concurrence does. Your logo is great work, but i don´t think it would be work good. It isn´t funcional.

HI! how do you handle the copyright IP rights when using assets from envato? Would you have a free minute to chat about this in DM?

Thank you so much! Its so helpful fir designer student like me ! One question, if i presumably choose font from online library, is it copyrighted? can i used in my work ? sorry im very new at this:)

Hi Abi, my pencil tool doesn't seem to be working, am I doing something wrong? I draw in the letters but all I get is the outline.

You’re very talented. And your process is very streamlined, yet detailed. I was wondering where you got your training/schooling? Was it specifically in graphic design or did you have a niche for logo designing?

Hi Abi! Any advice on how to get into brand design for a complete beginner? I do have a design degree (surface pattern) but have no idea how to transition into branding x

Why is she so good? I am learning so much in just 10min !!!

Phenomenal video and phenomenal tips. I'm not a designer or much of a creative by any means but the mood-board really jumped out at me and small tips like designing in black and white I can see making such a big impact on anything I try and do. 10/10. Thank you.

That was very helpful, Thank you

thank you so much it helped me a lot!!

You're so creative! Thank you for such a inspiring video :)

🔳 Reserch & competitor analysis 🔳
- mind map
- inspiration
- mood board
- elimination process
- font
- icon (several...)

Loved this video! ❤‍🔥I was wondering what's your desk setup?

Very helpful, thank you!

Your videos are very valuable, thank you for teaching how you do the process and the best thing is how you explain it.
Seeing you encourages me because you have very good energy. Greetings from Argentina :)

i learnt so much from this, thnk u

You are a gem! Please keep making videos. I've learned so much from youuuu!!! Thanks a lot❤

You are exceptional designer 🎉🎉🎉🎉

Super cool, great job

could you teach us how to do this using canva only? pretty please

Whats the font name you used for the logo ?? plss tell

This Was Perfect!

Amazing work! 😍

this is stunning, may i know where do you usually make your brand deck is it in illustrator or indesign?

Awesome you're awesome

Thanks

Okay 21 year old amateur

Wow! 💥I really enjoy learning with you! Thank you!!! QS: Did you test the icon too on the mockups? It was not included in the mockup and is that because after testing it didn't fit into the brand look? Just for better understanding. Cheers!!🥰

If you don't mind. Can share one of your pdf. File that you offering to your customers

that font customization was kind of genius level.

This is the best video on this subject I have ever watched. Thanks!

What font did you end up using😱

how do u use pencil tool?? plz teach

I am no expert by any means but isn't the eyes on the logo looking away at the word pie? I think it would be better if you flip it vertically.

That’s such a treasure, thanks abiii

I have a doubt, do you need to expand the logo? And illustrations?

This video SHOULDN'T be FREE
BLESS YOU ABI🙌

Do u have courses on this logo or whole branding strategy

love it!hope you also have tutorial on how to create mock up in photoshop too see what it look like in real scenario and final product

Hi abi thank you for having us in this channel I’m learning so much in this field I’m a designer too, I am dealing with a client and she requested to change the moodboards many times. I created brand identity concepts 3 times and now I’m making another 3, is that considered normal? I feel frustrated we’re almost done working for 5 weeks now.

Can you do a video reviewing your old designs compared to now?