Filmmaking Essentials: Distribution

The fifth and final stage in the filmmaking process is the distribution stage. It doesn’t matter the amount of time and effort that has gone into creating your film if no one ever sees it. Having it as a vanity piece will not further your craft, career, nor the careers of anyone else who bled and sweat along side you on this adventure.
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Gearhead Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
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The fifth and final stage in the filmmaking process is the distribution stage. It doesn’t matter the amount of time and effort that has gone into creating your film if no one ever sees it. Having it as a vanity piece will not further your craft, career, nor the careers of anyone else who bled and sweat along side you on this adventure.

Up until now, most of the steps needed to create a motion picture are the same steps to create content for television, industrials, the straight-to-video marketplace and internet-based content. The steps are generally the same, even if less people and money are involved. But distribution is not. When your project was in the development stage, you should have considered what would be the best distribution outlet for your project. Will your film be released theatrically to cinemas? Will your film be released directly to consumer media, such as DVD, or Blu-Ray? Will the film be released as digital downloads or streaming media available to the public from a media provider or through your website?

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