Business to consumer B2C Explained | Web Pro Glossary - Ecommerce Vol.1

How to explain business to consumer (B2C) to your clients: Business to consumer describes a transaction made between businesses and consumers, like selling a computer or providing homeowner’s insurance. As such, business to consumer marketing involves messaging that’s mostly relevant to those consuming a final product.

What is business to consumer (B2C)? It’s kinda like if you were a grocer selling produce to consumers, in other words, business to consumer, you might highlight recipes for your offerings — not so much the transportation cost to get them in your store.

You also might hear B2C, consumer audience, end user, targeted marketing

Let’s get started! ----------

00:00 - Business to consumer (B2C) definition
00:25 - Business to consumer (B2C) synonyms
00:33 - Business to consumer (B2C) metaphor

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