Value Proposition Design by Alexander Osterwalder

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In this video, I'm giving you a 2 minute summary of the book Value Proposition Design by Alexander Osterwalder.

Alexander Osterwalder is a bestselling author and a leading business strategist. His book Value Proposition Design is all about how to create products and services that customers want. Osterwalder explains the four steps to creating value for customers: identify customer jobs, pains and gains; design products and services; test and deliver value propositions; and finally, analyse customer feedback. He also provides real-life examples from successful companies such as Apple and Airbnb to illustrate how to execute the steps.

So if you're looking for a concise and informative guide on how to create value propositions that your customers will love, this book is definitely worth checking out.

Thanks for watching and I hope you found this video helpful.

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