Medellín just experienced its most successful F2R ever. The most important motorcycle industry event in Latin America drew 80,000 businesspeople and motorcycle afficionados together for four days of commerce, entertainment, learning, exhibits and networking at the city’s Plaza Mayor Convention Center.
As something of a tradition, just as in prior years, Finance Colombia’s executive editor Loren Moss was able to unpack the details and takeaways of this year’s event, with founder and organizer, Guillermo Pajon, but due to the massive size—and success of the trade event, they scheduled time in the day’s following so that the two could hold a detailed review under calmer conditions.
Even with the notable absence of several of the Japanese brands—except Kawasaki, who had an impressive presence—this event broke all records. The two analyze the absence of some of the traditional two-wheel powerhouses, along with how the event has evolved and grown over the past several years.
Some may not realize that Pajon’s Prisma Events, the organizer of F2R offers an array of logistics services for events in Colombia throughout the year. For the first time, the discussion expands to the possibilities and offer for international companies and organizations considering holding their next major function in Colombia.
Next year promises even more, and smart cyclists have already marked their calendars for May 2-5, 2024.
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