Northwestern-Kellogg Professor Jim Lecinski on being a whole-brain marketer | Modern Marketers

Thanks for the meaningful insights, taking away this one Nugget of learning

The change is driven by the customer, asking for change led to digital transformation, some people wants to walk up to the counter speak to liz and then place the order at the conunter whereas the other just want to place the order over pone and pick it up and go.