How to Promote Your Music on Spotify with Facebook Ads (Full Guide)

HYPE EDIT not 'hyppedit"

Thank you Andrew for all the advice and expertise. I’m thinking that most of your subscribers aren’t trust fund babies and that we are unsigned, DIY artists, have day jobs and that’s where our promotional dollars are coming from. I would love to hear comments from other subscribers and hear how they manage to find the time to create “good” music, release it every 4-6 weeks, maintain several social media accounts, post everyday or several times a day and run Facebook ads. I’ve managed to release 10 singles within a year, with roughly 51,000 Spotify streams total (small potatoes but I appreciate the 2300 followers who stream my music). I’ve been watching your videos and learning a lot. It can be challenging navigating through the 684 videos on your channel so I stick to the most recent. Anyhoo, I look forward making my first Facebook conversion ad. Thanks.

What should I do if I have a conversion API access token?

I was trying to solve my problem with that video but I dont know whats wrong! I created a pixel already and I got it linked to the hypeddit landing page, my Facebook page is connected to it and verified too. testing events works as well. but whenever I try to set up the ad campaign in the step where I set the ad campaign and choose "website" it wants me to create a pixel, but I already have one!? i can't find the problem :( for you the pixel got automatically suggested but for me it seems like there is none. I dont know how to solve or continue ... do you have any idea or is there anyone else out here with the same problem? pls help

yo can i pay you to do this for me ?

You could end up spending thousands and getting nothing in return now.

I set campaign exactly based on this video today. I dont have even one click..what i am doing wrong ? this is my 5th attempt and results are just horrible. is it important that im from poland?

Well done my friend! as always! The best in the topic <3

Thanks Andrew, I have a technical question. When I create a set with multiple ads showing different parts of the song, FB only pushes one of those. Like >99% of impressions are on this one ad. I ended up disabling the ad it was using, forcing it to switch, and the Cost per result dropped a lot. But it still immediately focused one one ad, leaving the rest unused. Is there a reason for this, or a way to force it to test all the ads equally? I don't want to disable one that is working well, but I might be missing out on one that could work even better.

How does Facebook ruin everything? Would love to hear the elaboration on that.

Great rundown, tnx! Would you do a separate campaign for FB only, or why not include them in the placements here? Do you have any experience with targeting other things than musical artists, like weddings, off-road trucks, jewelry ect if it is relevant for the lyrics of the song and/ or the target group for the particular genre, like AC, Country, Pop ect.?

Why u say that with Facebook can ruin everything ?

Can you make a video on effective vs ineffective ads using examples that you've personally run? Thanks love your content it's very helpful

Help please. It keeps asking me to create a meta pixel but now when I do, it is stuck in a permanent loading screen after creating the meta pixel. Is it supposed to take this long?

Hi Andrew, thanks so much for this video! I noticed in my campaigns that I have thousands of link clicks but in fact I don't register those numbers in my campaigns, are the link clicks in the report stats looking suspiciosly high for you too?

Something that's even juicer than this whole video is smashing that like button and suscribe! :D

Unfortunately it costs a lot and doesn’t work, more than 800 clicks on spotify and apple and 0 streams ! 0 ! It’s a trap for my money (I’m trying since months and now know by hart the tool). Nevertheless thanks to help the musicians community !

With Spotify not paying most artists with their first 1000 streams per year in 2024, how much extra should you budget for to get those streams quicker?

pay traffic to random sponsored song 😂

What’a the difference between this video and the growth machine course? I’ve been quite interested in buying but I wanna know the comparisons. Thanks!

;)

Great indepth video! Since you used hypeddit, what do you think about using Hypeddit's own ad manager (that integrates with fb ads) instead of the more detailed/indepth way you did it? I find decent success using the hypedding ad manager but maybe I'm underoptimized this way idk

Hey, thank you for your video! This is my first time setting up a facebook ads campaign and I am kinda lost here. Even though I follow the steps in your video, it seems like I have to set up a campaign first? Because everything is blank there's no data or pixel number. Is there another video where you explain how to do that? Thank you again for your amazing content

My question is whether or not you are making back $10 a day in streaming from these ads. Or, what are you making back on a $10 spend? I can understand this running at a loss, but I would hate to pay $300 a month to make $30. (That example is an exaggeration, but I am honestly curious)

Oh let me guess it's another tutorial for only artists in North America, targeting only countries in the western hemisphere, excluding anywhere with too many brown people. Those places "don't work" aka don't offer the same results on the same type of campaign. Why don't they work? What happens in those places? Who cares, right?

Nice one Andrew, you said beginners should only use IG placements and avoid Facebook at the start, what were/are the things that could or go wrong with running Facebook placements?

I have had a campaign going now that seems to work quite well. It is running for 6 USD per day. I am only targeting high paying countries you showed in an earlier video. I would think its mostly Tier 1 countries. My average conversion cost in November so far is 0.17 USD on this campaign. Would you consider that good? Because I am thinking of throwing more money towards it maybe in January (when black friday and holiday stuff are over). Thank you for your videos, they are massively helpful. So glad I found your channel! Take care. :)

The main problem people have is when a Spotify link is clicked, if the user doesn't have a premium Spotify account then they get a random (sponsored) song instead of there own. Is there anyway of combating this?

Hey Andrew , really nice video! I was wondering if I could help you enhance Editing in your videos and also make a highly engaging Thumbnail which will help your video to reach to a wider audience .

Hey Andrew! i am an artist from Asia(India) and ive been following your videos for a while and i absolutely love it.. its the best channel for learning marketing for independent artists.. but ive noticed that you always tell us to avoid asian countries cause they dont work but if so then whats the hack for Asian artists? should we also add European countries and the USA? even if the song is in Foreign language(Hindi).. Please enlighten. looking forward to your feedback brother

What do you think about linkfire?

How would you market a Christian/gospel song? Seeing that meta got rid of anything religious as targets

Hey Andrew would love to see your set up for campaigns in genres that don’t have any targetable artists. It would be interesting to see your targeting methods

Have you seen the Hypeddit AI ad campaigns? Been thinking about trying it out.

Why not to use, self created and self hosted website styled as toneden/link tree and so on? I’m able to create one myself for free.

Absolutely what I need 🤍

Best, no nonsense channel for music marketing!