What's the difference between a StoryBrand Marketing One Liner vs a Tagline?

Kenny Jahng teaches the StoyrBrand Marketing One-Liner

There’s a ton of confusion around the difference between taglines and one-liners. They’re often used interchangeably (and understandably so). Here is a helpful way to differentiate between them.

Taglines: We {do this} for {whom}

One-Liners: [Problem+Solutions=Result]

A real-life example could be something like:

Tagline:
We equip pastors to build relationships in their community through texting.

One liner:
Many churches struggle to start new relationships with neighbors in their community consistently; our program teaches pastors how to build a process to use websites and texting to start 100 new conversations with spiritually open neighbors.

Taglines are short, simple statements, and one-liners are the most concise complete story you can tell. Both are a powerful complement to your messaging when used in the proper context.

Learn more about StoryBrand at bigclicksyndicate.com/blog

Скачать видео