Traffic Campaign Vs Conversion Campaigns for Spotify Music Marketing

Traffic Campaign Vs Conversion Campaigns for Spotify Music Marketing

Andrew Southworth

4 года назад

19,499 Просмотров

In this video I talk about the difference between a traffic campaign vs conversion campaigns in Facebook ads for marketing your music on Spotify. STOP USING LINK CLICK CAMPAIGNS! I've seen too many people, myself including, waste money on link click campaigns because they are too susceptible to bots and accidental clickers. You might get 100 link clicks, but then only see 5 streams on Spotify - with conversion campaigns i'll often have 95/100 conversions result in actual streams.

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#traffic_campaign_vs_conversion #traffic_campaign #traffic_campaign_facebook #facebook_ads_traffic_campaign #facebook_traffic_campaign #conversion_ads_on_facebook #conversion_campaign_facebook #conversion_campaign_facebook_ads #facebook_ad_campaign #facebook_conversion #facebook_conversion_ads #facebook_conversion_vs_traffic #facebook_traffic_ads #facebook_ads #facebook_ads_for_music_artists #facebook_ads_strategy #facebook_advertising #spotify_music_marketing
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Комментарии:

DR MACX
DR MACX - 18.07.2023 00:11

A million thanks for this!!!! Super huge thanks!!!

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AyooChris
AyooChris - 31.01.2023 23:59

Can I run a conversion on mobile ?

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Chester 13
Chester 13 - 24.05.2022 00:19

Lol so that’s how I spent $50 with 0 streams 😭

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12prodigy
12prodigy - 15.02.2022 12:09

What if I’m doing conversions but this problems still happening

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Mathias Sand Bremeraunet
Mathias Sand Bremeraunet - 29.01.2022 03:00

ah man i didnt know this and spent 30 dollars on link click campaign, thought it went really well but havent seen much results on spotify after 3/4 days

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Kia Orion
Kia Orion - 06.12.2021 23:36

down the AS rabbit hole!

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The Wax Road
The Wax Road - 03.11.2021 19:55

This might seem like a stupid question for you but I don't really understand, why not simply using a traffic campaign with link clicks and send people directly to Spotify, not to a landing page, where they have to click again on a button to go to Spotify? Why do we need the landing page? Thanks in advance for answering.

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L.1. Music
L.1. Music - 21.08.2021 15:01

Hi Andrew! I`m about to start my first ad campaign ever, and I have a question. In one of your videos you said that everyone who want to use facebook conversion campaign needs to use brand awarenes and traffic campaign before conversion campaign, otherwise your ads profile will be banned. Is it true, and can you explain more about that and the steps I need to do before run safely my first conversion campaign? Thanks! EVERY ONE WHO INTERESTED IN THIS TOPIC PLEASE LIKE A COMMENT SO ANDREW CAN SEE THAT QUESTION! (If anyone of subscribers know the answer pls comment)

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The Prowlers
The Prowlers - 09.08.2021 18:31

Here's another question: Why do "bots" click on my ad? Who would do that? Why would they do that? And how do they do that? What are they trying to accomplish with bots clicking my ad?

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The Prowlers
The Prowlers - 09.08.2021 17:12

Why not just send them directly to the Spotify song link? (instead of a landing page)

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Drip Sanchez
Drip Sanchez - 09.07.2021 08:51

Does this apply to the "Swipe Up" feature in instagram story ads? I am unsure if bots have the functionality to swipe up. I was hoping this was not the case with Instagram Story ads as there is not a link posted. Thank you very much for all of your great content. I have multiple channels and watch you more on my other channel. Once my schedule is free, I will certainly purchase your course as well. Thank you.

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Josh Wilson
Josh Wilson - 28.05.2021 19:47

maaaaaaaaan - you are helping me tons - thank you so freaking much!!! your channel is GOLD

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Alex Pappas Music
Alex Pappas Music - 27.05.2021 13:33

First, thank you!

Second, would love to see another video regarding this topic:

I am running a Conversion Campaign & people are clicking through but almost none of them are streams.

I know it’s not because my song is “horrible” and people are clicking off because just a google search shows after iOS 14 a TON of people are having this happen too. Not even 1 stream would be counted.

I am using a free toneden landing page + FB Conversion Campaign to Spotify. Any help would be greatly appreciated, thank you.

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State Space
State Space - 12.05.2021 19:30

Man you are a gem! Thank you for sharing your knowledge with us, wish you all the best!

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Iván Zentner Pinco
Iván Zentner Pinco - 14.04.2021 19:54

you're the man, man

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Havoc Underground
Havoc Underground - 12.04.2021 18:47

Fantastic stuff my man. These are all great videos

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Andy Nagle
Andy Nagle - 09.04.2021 00:10

First off mate, love your channel..been a huge source of research for me so thanks for that! Question - Toneden use link click for the Spotify follower playbook, I know you did a video on that but didn’t catch your view on conversion versus link click. What do you think about the approach being used? I’m only in day 1, found setting up ads the way you do just a little bit too time consuming but wish I could! Keep up the great work!

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Jack Waugh
Jack Waugh - 22.03.2021 08:48

What do you recommend doing if your cost per conversion is solid but you aren't getting enough conversions in general (i.e. you have 10 conversions even after 10k impressions/reach)? thanks- your channel is great

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SLAY MAYAS
SLAY MAYAS - 18.03.2021 23:23

doe this apply to say if u want subscribers.. for example im a singer i do covers and my own music.. i want more subscribers does the same strategy apply?

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