How Important Is Schema?

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Not sure what schema is but you’ve heard us talking about it when we’re discussing an optimized website?

This is the language developed to explain to search engines what a page is about.

In the semantic web we’re living in, this explains the page elements and defines the entities present so you can give it context and build relationships between all the different pages a website is usually comprised of.

To set up schema correctly is hard work, but tools like Schemawriter (https://smshort.link/schemawriter) can make the job much easier.

In episode 482 of our weekly Hump Day Hangouts, one participant asked how important schema is.

The exact question was:

Hey Bradley, could you explain schema more in depth? What exactly is it and how important is it?

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