In this video, I'm getting into one of the most important fundamentals of sales - understanding your target market.
I'll show you the tools my team uses with B2B SaaS clients to break down their markets, personas, and verticals.
Most companies *think* they do this the right way, but in my experience, they almost never go deep enough. That means they end up with a "thin" resource that they have to keep going back to over and over and rebuilding.
Instead, try using my process to nail your personas and verticals the first time. This'll give you a resource that will align everyone on your team and give them a reference point they can rely on for a long time.
We'll cover:
🎯 Market Mapping: How to clearly identify and define your target verticals.
🎯 Buyer Persona Development: Steps to create detailed profiles of your ideal customers.
🎯 Practical Examples: Real-world applications and templates to guide you.
Whether you're a B2B SaaS founder, a sales leader, or someone looking to sharpen your sales strategy, this session is packed with actionable insights to help you achieve complete clarity on your market and buyer personas.
Chapters
0:00 - Introduction
01:28 - Kyle Vamvouris
03:41 - Market Mapping Explained
12:11 - Market Mapping Deck Example
17:20 - Q&A
Download our free sales resources:
https://www.vouris.com/downloads
Follow me, Kyle Vamvouris:
https://www.linkedin.com/in/kylevamvouris/
Sign up for future live shows:
https://www.vouris.com/events
If you have questions about unlocking your target market, just comment below and I'll get back to you!
Тэги:
#b2b_sales_techniques #b2b_sales #b2b_saas #b2b_saas_sales #b2b_target_market #target_market #target_personas #target_verticals #sales_strategy #b2b_sales_strategy #saas_sales_strategy #b2b_target_personas #b2b_target_verticals #identify_your_target_market #market_research #how_to_identify_target_market #how_to_find_your_target_audience #buyer_persona #target_audience #target_market_examples #target_market_research