How Starbucks Was Able To Win Over China

How Starbucks Was Able To Win Over China

CNBC

1 год назад

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Wendy Shoo Wai Ching
Wendy Shoo Wai Ching - 17.09.2023 01:30

It's over price

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C R
C R - 06.08.2023 17:11

Those guards at the Uyghur concentration camps need caffeine for their 24 hour shifts. Torturing Muslims is exhausting, I've heard.

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JO L
JO L - 06.08.2023 12:12

15 years ago, maybe. But nowadays, starbucks is losing its market share in china quickly. There are many other coffee shop options.

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Honey bee
Honey bee - 29.07.2023 22:53

That’s why most people have driver license because they need drivers it’s very un well pay and they advance of people

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Honey bee
Honey bee - 29.07.2023 22:50

The government is like they a big problems with me hahaha

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Honey bee
Honey bee - 29.07.2023 22:49

Military people are very poor and they don’t have respect for them

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ANZE
ANZE - 22.07.2023 09:49

Here in China, since most of the cakes and pastries are pre-made else where, freshly delivered to each venue each day, which shielded Starbucks from any food safety problems. Cause if things go wrong, they could just expose whom they are teaming up with, essentially any food issue in Starbucks will be accredited to domestic providers.

But it’s also not like Starbucks doesn’t have any PR issues. As the video pointed , it’s considered to be a status symbol. In the past you get to see news about some barista being rude and insulting to customers who only ordered small cups , or some store expelling elders or public servants like cops , who may not buy anything and just uses the chairs and AC for rest. But these do not happen very often, possibly 2-3 cases every 2 years .

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The Art of Business
The Art of Business - 17.07.2023 12:57

I disagree. Starbucks' outlook in China is bleak, and competitors are still continuously stealing market share from Starbucks. Using Luckin Coffee as an example:
-They have already surpassed Starbucks in store count (9310 vs 6243 as of 23Q1).
-They're opening stores at much faster rate than Starbucks (1 new store every 2 hours vs every 9 hours in 23Q1).
-They're rapidly catching up to Starbucks China in terms of revenue (gap of $2.5bn in 2018, vs $760mn in 2022).
With a poor economic outlook, Chinese consumers are being very cautious with their spending, and they will likely continue to spend less on discretionary products such as coffee. Even if they were to buy freshly brewed coffee, they are more likely to opt for cheaper alternatives such as Luckin over the expensive Starbucks.

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Frank Cheung
Frank Cheung - 17.07.2023 11:38

Luckin Coffee opens 500 stores in one month, with 10,000 stores by June 5, 2023...Luckin's yearly revenue is only $59 Million behind Starbucks...

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BloodSpartan
BloodSpartan - 15.07.2023 11:32

Their is not a product that is more snobby that I don't understand... than Starbucks. I don't understand its appeal... especially for guys... since I am I guy I look at Starbucks as a feminine brand... men who drink Starbucks are manginas

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BloodSpartan
BloodSpartan - 15.07.2023 11:21

China --- we feel like their is a lack of masculinity in our men.
Starbucks --- say no more

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superhydrocarbon
superhydrocarbon - 15.07.2023 03:41

To be a bit more precise, Western Disturbances came in at the same time as monsoon, which caused excessive rain in North India

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WT
WT - 13.07.2023 09:22

pre pandemic video

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hagakuru
hagakuru - 07.07.2023 21:46

A major difference is that in the States, the employees have this "entitled" sense of mentality (ie Unions etc) - it's the me, me, me generation. In Asian culture is about a we/us mentality and employees are proud to be hired by Starbucks as it is a much sought out position. So, if you don't want to work there.... fine no problem. There are 10k others waiting in line to take your spot.

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Jane Patrick
Jane Patrick - 06.07.2023 13:41

The greater the passive income you can build, the freer you will become. Taking the first step is the hardest, but 5 houses later living off passive income since July 6, 2016. You’ve got to start taking steps to achieve your goal.

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koolflows
koolflows - 03.07.2023 18:31

$$$$

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I Claudius
I Claudius - 02.07.2023 16:46

It's a fad like McDonald's but worse for price. Soon people will move on to more local coffee shops, just like what is happening in other countries.

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bastric alex
bastric alex - 29.06.2023 10:24

In China there are so many other local brands that are more affordable, Starbucks are just overpriced and I barely went

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Robert FAY
Robert FAY - 13.06.2023 17:34

This is NO DIFFERENT to the "gwei lo's" & particularly the English pushing OPIUM onto the Chinese people. Like Trump & Biden, CHINA should wake up & STOP THE INTRODUCTION of CAFFEINE to prevent getting addicted to ANOTHER DANGEROUS DRUG! Remember CHINA & the CHINESE PEOPLE suffered during the OPIUM WAR which was maliciously pushed onto the unsuspecting 3rd world people by the whites.

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Hermenegildo C
Hermenegildo C - 07.06.2023 20:23

In Spain people prefer to go to the cafeteria de barrio that costs 1.1 to 1.3 euro instead of the overpriced Starbucks

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NW W
NW W - 06.06.2023 04:04

Starbucks is too expensive, nothing about the income.

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Amanpreet Sangha
Amanpreet Sangha - 01.06.2023 09:28

No sir it most definitely isn't the same league - Balenciaga and Starbucks - idiotic comparison.

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Tigo De jong
Tigo De jong - 29.05.2023 15:37

1000

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Rainbows&Hulacorns
Rainbows&Hulacorns - 26.05.2023 11:24

LKNCY

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Rainbows&Hulacorns
Rainbows&Hulacorns - 26.05.2023 11:23

They didn’t win and now will fail due to China

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Dawei Gao
Dawei Gao - 07.05.2023 03:14

Luckin is actually doing well these days, after the scandal. Customers really don't care about the fabrication of balance sheets as long as their coffees are good and affordable. The investers do care. But Luckin is not even listed in China.

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新科状元🥇
新科状元🥇 - 05.05.2023 12:18

Starbucks violated the one-China principle and suggested that the Chinese government expel the company.

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MICHAEL TULE
MICHAEL TULE - 03.05.2023 19:15

I don't mind my wife's beds but wtf felipe

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CulinaryCentury
CulinaryCentury - 03.04.2023 18:09

Starbucks in Asia cares about it's customer base

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CulinaryCentury
CulinaryCentury - 03.04.2023 18:09

Starbucks is winning for now

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CulinaryCentury
CulinaryCentury - 03.04.2023 18:08

❤❤❤❤

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CulinaryCentury
CulinaryCentury - 03.04.2023 18:08

❤❤❤❤

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CulinaryCentury
CulinaryCentury - 03.04.2023 18:08

❤❤❤❤

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cat silly
cat silly - 03.04.2023 09:08

建议别做梦,星巴克完全是靠着不公平竞争提高的利润率,首先用品牌为武器要求商场低价提供优秀门店位置并且禁止同类品牌入驻,逼迫商场搞二选一,恶不恶心在这里吹,咖啡被瑞幸这种更便宜的吊着打,糖水也完全没竞争力

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sa Li
sa Li - 01.04.2023 09:22

ollaborating? Of course, I will pay you a considerable advertising fee

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King Ramsey ii
King Ramsey ii - 26.03.2023 12:17

Luckin Coffee takeover

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Krusty
Krusty - 24.03.2023 15:37

When China Invades Taiwan ... all these investments will be abondandoned .. beware.

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ET
ET - 20.03.2023 07:23

Right behind Chase...

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Elmarketprofile club
Elmarketprofile club - 09.03.2023 18:05

Me sorprende que Starbucks mantenga los mismos precios en todos lados, sin importar, si un país es emergente o no

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L BA
L BA - 09.03.2023 06:59

Where comes the data for the thriving story?
Is the source of this story is the CCP propaganda apparatus?

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Yawei Chen
Yawei Chen - 05.03.2023 08:12

The first time I had Starbucks was in 2012 when I was in the senior year of my college. It costed 69 RMB or $10 at that time. It was very very expensive to me since I only spend 15 RMB per day for my meals. Literally, one cup of coffee covers 5 days of my food😅

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d.b.cooper1
d.b.cooper1 - 02.03.2023 20:19

Remeber going to a store in Thailand on holiday & it honestly looked like a 5* star top of the line posh restaurant with loads of fancy paintings & all sorts. I shudder at folk who spend £10 a day at Starbucks in developed countries let alone those in developing countries spending £5 daily whilst having maybe 1/5 of the income.

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Jennifer Romero
Jennifer Romero - 02.03.2023 18:54

Even though Starbucks sucks and burns their beans. That's why I used to get blond. Also darker the roast less caffeine.

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Nkosi Kissama
Nkosi Kissama - 28.02.2023 15:57

Katiopica

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Nkosi Kissama
Nkosi Kissama - 28.02.2023 15:57

Katiopic

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Eric Pham
Eric Pham - 27.02.2023 16:20

Real coffee is expensive so why we want to go to cheap market?

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Eddie Kulp
Eddie Kulp - 27.02.2023 08:51

I doubt they charge Chinese customers 5 bucks for a cup of coffee

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SZ Z
SZ Z - 18.02.2023 11:06

Because they made the right choice to work with a partner that knew China market very well and that’s Union President, a food and chain store giant company in Taiwan.

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