Fill Every Slot in Your Appointment Book for Your #salon #spa or #medspa | Feat. Van Michael Salons

This Live Learning Session provides key strategies to help fill more slots in your schedule – without spending more on marketing.

Special guest Carly Gordineer, Executive Director of Salon Operations for Van Michael Salon, outlines 5 ways you can achieve consistently high utilization (like Carly) and earn more revenue.

Watch on for:
⟶ Specific booking utilization tactics to help drive revenue growth in 2024
⟶ 5 strategies that help businesses fill appointment slots optimally
⟶ Data from businesses optimizing their utilization
⟶ Numbers and the bottom-line impact of key tactics shared
⟶ A look at three key pillars for revenue growth
⟶ In addition to booking utilization, we touch on appointment capacity and per-visit revenue

Featuring the perspectives of an industry leader and a software expert

About Van Michael Salons: Brothers Michael and Van Council launched Van Michael in 1984 with the goal to raise the bar in the beauty industry and elevate hairdressing as a valued professional career. As a premiere Aveda brand ambassador, Van Michael is recognized in the beauty industry as the highest revenue generating salon group in the world, setting the bar for excellence and profitability.

Atlanta-based Van Michael Salon has been raising the bar in the beauty industry for over 30 years. Zenoti helps the brand drive growth, recoup lost revenue, and provide a consistent experience for guests across 8 locations in the US and 39 franchise locations across Japan.

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Looking for the best salon software? Salon software from Zenoti is trusted by the best salons, spas, medical spas and fitness studios of all sizes. Learn more about Zenoti’s award-winning salon software at https://www.zenoti.com/salon-manageme...

⯌ Discover how Zenoti can grow your business ⟶ www.zenoti.com
⯌ Get advice from industry experts ⟶ https://www.zenoti.com/resources
⯌ Or follow us 🌈🦄

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0:00 Welcome

3:19 What We'll Cover

5:11 Introducing Today's Speakers

7:18 Three Keys to Regular Revenue Growth

10:28 Automated Abandoned Cart Notifications

14:26 Online Booking via Social Media & Google

32:56 Gift Card Sales (In Person & Online)

37:22 Referral Marketing Program

41:48 An Automated Waitlist

45:56 Key Takeaways for Your Business

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