Why Facebook Ads ROAS Lies to You (And How to Fix It)

Ever feel like the ROAS in your Meta Ads Manager is inflated? In this video, I break down why Facebook ads often report misleading ROAS numbers and show you how to find your true return on ad spend. Learn how to optimize your ad account for incrementality, avoid wasting ad dollars, and drive real business growth. Whether you're running eCommerce or info-product ads, this step-by-step guide will help you maximize your marketing efficiency.

Get a FREE Facebook Ads Incrementality checklist here: https://ole-strand.ck.page/8b84fcf13b

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Time-stamps:

00:00 - Intro: Why Facebook Ads ROAS is Misleading
01:00 - How Meta Ads Inflate ROAS
03:15 - The Problem with Multiple Marketing Channels
06:00 - Understanding Marketing Efficiency Ratio (MER)
09:30 - Optimizing Your Ad Account for Incrementality
12:00 - How to Set Up Audience Segments
14:30 - Adjusting Attribution Settings for Better Results
15:30 - Excluding Existing Customers from Prospecting Campaigns

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📈 Get a FREE Calculator For Finding Your Break Even ROAS and CPA and targets: https://ole-strand.ck.page/b2aa539a03

Want me to scale your business profitably? 👨🏼‍💻 Book a free strategy call in my calendar: https://www.strandmedia.co/

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Work with me and my team: https://www.strandmedia.co/

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Тэги:

#Facebook_Ads #ROAS #return_on_ad_spend #Meta_Ads_Manager #ad_optimization #incrementality #ad_spend_efficiency #Facebook_ads_strategy #digital_marketing #ecommerce #Facebook_ads_tips #performance_marketing #optimize_Facebook_ads #paid_media #audience_targeting

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