Incubeta Ignite: Upgrade Your Growth - DraftKings

Among others, iGaming is one of the more fast paced and growing industries within the digital space. In this session, Julia Zheng, Growth Marketing Manager at DraftKings, details how the sports betting company operates under a forward thinking approach that thrives for search excellence.

IN THIS VIDEO
- Explanation of why brands should consider automation, audience, keyword reach strategy, assets, ads and attribution within a drive for search excellency
- Julia discusses how brands need to identify how they can be a top player in the market
- She considers how search should be viewed as a combination of four pillars, or principles
- Discussion on the growth of Draftkings

TIMESTAMPS
0:51 - Thriving for search excellence
2:25 - Forward thinking
4:38 - The four pillars of search
5:50 - Evolution of Draftkings
8:30 - Questions

ABOUT INCUBETA
We’re an international team of experts in marketing, technology, data and creative, who came together because we want businesses to make the most of the opportunities the digital landscape provides. Too many brands and companies get trapped between multiple partners, competing strategies or conflicting technologies. We’re the antidote to that – passionate about the digital strategy, technology and creative that supercharges growth. From the fundamentals to the final creative, we’re dedicated to helping your business upgrade its growth.

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Oscar Makola - Hyundai - Upgrade Your Growth - https://bit.ly/2Wo94G9
Incubeta Ignite: Upgrade Your Growth - Incubeta - https://bit.ly/3kRAe1x

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