Facebook Pixel In 2024: How To Track Results [Step-By-Step Tutorial]

Facebook Pixel In 2023... but it was posted 2 years ago?

Great video, really helped me understand how to set up and use the pixel and event tracking. Short question: how can I view the results (how many of the specific events occured from my campaigns)? Do I need to go into my Data sources, adjust time frame and pull it there or can I somehow add the relevant column(s) in the Campaign reports in the Ads Manager? Cheers!

Great video! Thanks so much for making this easy!!

Hi Sean! Fantastic video. It works perfectly when I visit the link on my computer, but I do not receive any events when I visit it on any phone, even though I set up and verified my pixel. What do you think I am doing wrong?

This is one of the best Facebook pixel explainer videos I've ever seen, many thanks :)

Do you offer zoom coaching

Nice in detail explanation and to the point!

This video is not working on the new update of Facebook..
Could you come out for a solution.

This is absolutely great. So if we want to track pages we have to manually type in there HTML address?

Thank you so much! This saved me a lot of time and headaches!!!

Only one video I learned whole thing about pixel. Thanks man ☺️

This was really helpful thankyou

Thanks Sean. I'm a novice. Once I've set up the pixel how and where do I go to see the information I'm collecting?

Chúc cho Đức Thật nhiều sức khỏe.

Do you help with music/ merch marketing?

Hey Sean! Thank you! This is amazing!

try to find the head of your website and place it there ? isn't that the most important step, why would you not tell us that part ? Can you go slower or add a high lighting tool while at the same time ,speak slower. Just a suggestion. The first fold the header of your website lots of people don't know those things and i still don't know where to ad the pixel code. If you want to stand out you have to be the best . I'm just saying as a suggestion to your videos. Platforms change so fast and I'm thankful this is an up to date tutorial, thank God and thank you ,but I still don't know where to ad the pixel code on the header tag from this video.

Super helpful! Keep up the good work!

Great Video!! Is it possible to track results from the facebook page itself? Here's what i mean:
I'm currently running lead generation ads. However if someone doesnt want to complete the form all they have to do is click on the Facebook page name listed on top of the ad. Then they will be lead to the facebook page itself. At that point, since my website url is also on my page, if they click the url from there they will still arrive at my website without having completed the form. Is this action trackable. I'm looking to capture this data and tag it in ghl
Please advise

LOVE ALL YOUR VIDS.

Thank you so much for this video, Sean. Really informative and clear. I have a question about Events. If we set multiple "View Content" events on our page, how can we determine which button was actually clicked? For example, if we set up a View Content event for a "Shop Our Collection" button, but we also set up a View Content event for an "About Us" button, how will Pixel report it out to us? Will we be able to differentiate what button was pressed?

Thank you for the content very helpful and detailed !!

OMG you went way to fast and did not address problems. sad face!

thank you so much!!!

how when retargeting people who clicked Get A Free Proposal button, how do you remove the people who clicked it and filled it out successfully? So you only retarget those who clicked it and didn't fill it out. Or better yet, split that information when you comes in via API?

Extremely helpful! Thank You!

Hi, wanted to know is it possible to connect the website to both the conversion API and the pixel at the same time? Or do you have to choose one or the other? Thanks in advance!

Great video. Very informative. Please keep making these!

I am trying to post my conversion ad campaign on facebook but for some reason under 'Pixel' It won't allow me to change it to the pixel I want to use. How do I fix this?

The sevond pixel in your screen is showing a ref warning sign symbol on top. Can you please tell me how to resolve that. This is very important. Please reply.

When trying to add the ad account ID, this is what I get: "Ad Account has a stored balance, prepay accounts are not allowed to be part of a business at this time." Any idea about this annoying @#$% of a problem 😭😭😭 I worked really hard for months.. researching, planning, store, content, product descriptions, Facebook page with posts, etc. This is super frustrating.

The most helpful video about "Facebook Pixel In 2021". I watched several videos prior that video and this is the best. Thank you

I've got my pixel all set up and I've had it all checked. Now it doesn't register my purchases. For example I have 60 purchase on shopify but on facebook it only shows 20. How can I fix this?

Thank you for this awesome and informative video ❤️

Great content! Question - I've installed the pixel, but haven't set up standard events. Yet, they do appear in events manager and are being tracked. I've also checked with pixel helper extension. Could they've been created automatically somehow? Its Woocomerce. The events are page view, atc, initiate checkout, etc.

thats not the head tag.. the head tag is where you put your css, script, meta etc. like :
<html>
<head></head>
<body></body>
</html>

but still thanks for the info

I have seen quiet a few videos on the Pixel topic and this one is so far my very favorite - that was what I was looking for.

Awesome work. Thanks so much.

Sadly I can't use Web selection under connecting the data source. I have two pixels. But only one is acting as an asset. The other one is without an asset. Am I doing something wrong?

Very very organized and clear thoughts!!! Thank you for having done such a wonderful job to make all these easily understood!!! I will continue to watch more videos of yours since this one impressed me a lot! I figured out how to install pixels and create events myself but if I had watched your video, I would have saved a lot of time! Really awesome!!!

What's the main difference between adding an event from pixel or the conversion API. I'm having difficulties with my conversion events being tracked as I've mentioned on another one of your videos and I'm thinking is it because I've added the events from pixel rather than from conversion API

What is the connection between the (up to) 8 events setup under the IOS14 requirement and where you place the pixels? Can you only track those 8? If so, shouldn't you set those up first?

this is really nice content. thank you for sharing!

Thanks for the video
Just to correct a mistake - the <head> tag is invisible and unrelated to the "header" section of the website.

You plant the script in the <head> to make sure it loads before the actual rendered html (before any visible element is shown, including the "header")

thanks this was SUPER helpful

This was a huge help. Love the ability to assign an conversion event by outlining a button. Funnel redesign in progress.

I really appreciate both your level of organization and specificity. Extremely helpful video! I have watched many such videos in the last week and this is the best!

Is there any chance the results got doubled if conversion API and pixel run on the same time? Thank you and appreciate this wonderful content.

Thank you so much for the good tutorial video for step by step set up Facebook pixel!

What to do when the pixel isn’t tracking all the purchases