Dyson Industrial Design Language Analysis

Most Dyson products look like children's toys. But they usually have superior technology compared to other companies

Cool designs made of cheap brittle plastic.

Dyson turns me off. Give me that Blue and gray Shop-vac anyday! Imma give that thing a hug rn it served me so faithfully!

Thanks for another interesting subject. The Dyson vacuum cleaner and it’s later hair dryer share the same idea - the use of a high speed axial flow blower (fan or turbine) which was unique for domestic devices because of unacceptable noise it generated and relatively high friction losses.

The first bagless Hoovers were incredibly noisy because the cyclone dust separator inside was just one big resonance chamber and was a financial flop as a result. Dyson realised that by using multiple smaller cyclones he could reduce the noise factor and improve the separation of the very light household dust particles. It came at the cost of function dominating form and the technology change was used as a unique selling point (USP) with great effect.

With the hair dryer, Dyson used another industrial principle called the Venturi effect to hide the fan blades in the handle from view and create an illusion of a fan without moving parts. This time form dominated function. Extraordinary expensive engineering made acceptable by elegant design. (The Tesla cybertruck design being function over form like the vacuum cleaner)

So I see this from a different view. Dyson products are terrible at their function. They are all design, no function. This is becoming a tend in so many things. I think the future will be well designed products that actually work.

The words I came up with at the beginning were mechanical, futuristic, flashy

I have the Dyson Large Vacuum, the small one, and the hairdryer, I must say that the small vacuum is riddled with issues, and is very flimsy. The large one is working well but its complicated look and assembly, feels that it won't to last and does not make it very user friendly. On the other hand, their hairdryer, is much simpler in design with a very clean human interaction (e.g. the magnetic appendages) and it has worked wonderfully for years. I would say that they need to work on simplifying their design and work on the human Interaction better (dryer excluded)

This video is very well done.

Design that pretends to not be design, just pure fake technology.

Not a big deal but very quickly the transparent dust-holder become quite milky with use.

this comment section is a wreck.... everyone hating on dyson ;_;

Саша Телефон 3 ring

purple plastic = charge more

I once had a Dyson vacuum. It was the filthiest thing in my house. It was so difficult to clean because of it’s shape.

Why do people hate Dyson so much.

You mean design very expensive stuff with cheap plastic, so it gets broken easily?

This was a great analysis. Thanks!

That's Sir James O Dyson.

I think that cylinder head-tube lid in the promo video looks really dumb, for what it's worth. The yellow and purple versions are not better. The "tube" things are too narrow to pass meaningful air.

It always remind me of the movie <<alien>> when I watching Dyson's machine videos

As a child of a poor working class family, Dyson products, specifically their vacuums when they first started advertising on TV, were like a view into luxury, and also my first introduction into the idea that things could be both elegant and functional.

To me the thing that throws me off dyson's design is the use of the grey plastic that looks like is trying to me metal but makes the whole thing look cheap and like a toy

Utilitarian??? U tripping have you seen how functional and useless their expensive fans are?

I don’t think designers should be aiming to design like dyson and mimic their aesthetics. I think they should look at How dyson effectively uses shapes material etc to meet the unique needs of their customers. And apply a similar process of thought to a designers unique customer’s requirements.

Ugly, flimsy, overpriced, doesn't live up to the hype.

Dyson is the wallmart version of Braun design

Fuggly, plastic, showpiece.

i want to know why the autocaptioned subtitles are in vietnamese instead of english.

Looks like a 5 yo wanted to make a cool vacuum cleaner

after some years of bagless vacums i got back to the ones with bags and i love them

I see Dyson and I am thinking - functional Memphis… it’s a tad over the top in certain aspects and whimsical, yet brushed over with a layer of functionality

it's too bad they're very run of the mill chinesium grade dirt suckers

I really wish the store that I work at would invest in a Dyson vacuum someday.
All of the past and current vacuums it has… …sigh… …dare I say, suck!

Everything Is fine in this video apart the fact that a lot of Little things that u mentioned that u Say, are for design, are actually important component, for example Dyson what u to see their cone filters, they aren't Just props, like the fentilations holes in the phon that actually feed air to the principal fan that make that product work

Design wise, there's nothing out there like dyson. Definitely primitive yet futuristic. As for the quality of the product, it's garbage. It's like they put all their money into design but then went to a manufacturer of subgrade children's toys. I almost bought one of these vacuums when I first came out but after trying one I noticed how poorly they worked. If you're looking for a good vacuum, there's nothing like a Miele.

I personally find that their vacuum cleaners look like toys.

I wonder how much time they spend on designing the sound which their appliances generate? The vacuum cleaners and hand dryers have a really characteristic sound that howls with power, but personally is a complete turnoff for me, and I suspect they put out a lot more decibels than they need to.

Cheap plastic, clown colors, highest price and absolutely no relation to smart home
And it was fully to listen how they were developing a car, it was clear from the very beginning that its just marketing statements
Now, dyson's motors are much weaker than majority of leading Chinese manufacturers, so I think they will hopefully go bankrupt

I wrote a massive 14 thousand word report on Dyson for my engineering class this year, I got so interested in the topic test it ended up 4x as long as it needed to be. (in fairness I was told it had to be twice as long as the actual target length)

Their large hoovers are seriously hideous and when I've used their small ones they're terrible at sucking up dirt and they get full incredibly quickly. Honestly, you often have to run over the same small piece of dirt 10 times. The plastic also feels really cheap, to the point where you're worried about pressing on the pipe connecting the head to the motor assembly in fears that it'll snap as when you do the whole pipe flexes upwards from it's connection point.

Dyson literally sucks!

Over priced. Expensive!

Great Dyson fanboy. There’s nothing new in dyson except for the looks. Just a heavily advertised brand

I have a word for this design language. Ugly.

funny, my words were: industrial, engine/jet engine, cylindrical

you sound like my english teacher explaining to me how to write a 10 page essay on a 3 line poem

am i the only one who think dyson looks like toy, like those fake engine part hose made of plastic, it's not quite utilitarian

Worked with a former lead ME from Dyson and he talked about their prototyping process informing the design language too. Everything has to be mocked up in cardboard and foam core initially and that would inevitability drive the DL.

I want a Dyson with more subtle design so I can put it anywhere.

Bay station? Are you from Toronto?