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A nail salon is a concept that offers services for nail care, such as manicures, pedicures, nail polish, nail art, UV gel overlays and extensions, false nails, permanent and semi-permanent varnishes.
Manicures and pedicures also involve caring for the skin around the nails, to reduce the cuticles, it also involves exfoliating and applying moisturizer.
To open your own nail salon, it is strongly recommended to have the adequate training.
Nail prosthetics cannot be improvised!
The training of a Nail Technician provides lessons in all nail beauty and repair techniques. You will also need the capital to rent a place or your business and to buy Nail equipment.
The nail salon is a very lucrative business and the demand is very high in cities like Yaoundé and Douala. The cost of nail treatment varies from 5000 to 25000 FCFA
Now let's do some math.
To make 1,000,000 FCFA per month, you need to have at least 40 customers who will do the treatment for 25,000 FCFA. Or 100 customers who will do the treatment for 10,000 FCFA.
And finding 40 to 100 customers in cities like Douala and Yaoundé which each have more than 3 million of residents is definitely very feasible.
The first thing to do is to identify your target market.
For example, you will target women around the age of 25 to 50 years old.
For the more expensive treatments you can target women who live in wealthy neighborhoods like Bonapriso or Bali, if you are in the city of Douala.
Digital marketing is the most effective way to promote this kind of services in the most targeted way.
So here are the steps to follow:
You are going to create a website, a Facebook page or an Instagram page. An Instagram page is recommended for this kind of business because the images will allow you to showcase the quality of your work.
Then you need to create promotional images and videos and post them on your business page. You will then join several Facebook groups and you will share your videos and images in these groups on a consistent basis.
That's the organic method. You can also use the paid method. For this you will need a credit card.
If you don't have a bank card, you can use a virtual card. You will find below this video the link of a fast service which will allow you to obtain a virtual card instantly.
The paid method allows you to boost your video and images to reach a lot more prospects. This method is very effective because it allows you to target a specific demographic and your video will only show in front of people who meet your criteria.
For example, Facebook has options that allow you to target women between the ages of 25 and 50 living in wealthy neighborhoods like Bali or Bonapriso.
This method will therefore allow you to recruit 40 to 100 customers per month, and will easily allow you to reach a revenue of 1000,000 FCFA per month.
Boosting a post is just one method among many others that you can use to promote your products online.
We have other methods very effective that can allow you to recruit hundreds of customers each month on social media networks.
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