Here's how the Aries and Reliant K-cars brought Chrysler back from the dead

In this episode I provide the history of the Dodge Aries and Plymouth Reliant, the first cars sold by Chrysler under their K-car platform. Chrysler nearly went bankrupt in 1978, but with new CEO Lee Iacocca's plea to the U.S. government for a bailout, they had enough money to release their K-car line, a very basic set of coupes, sedans, and wagons that were very cheap and simple in design, yet proved to be a hit with the public, and allowed Chrysler to pay back their government loan 7 years early. The same K-car platform had used the existing Omni/Horizon subcompact as a starting point, and would also be used as the starting point for many other models of the 80s and 90s, including the famous minivans.

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#Dodge_Aries #Plymouth_Reliant

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