Facebook Ads Learning Phase

Facebook relies heavily on machine learning to help advertisers reach their goals. Each time a change is made to your campaigns or a new asset is launched, that changes the inputs to the machine and can cause your campaigns to enter the Learning Phase. In this video, we want to help you understand what the Learning Phase is and how to best approach your account changes to minimize any hiccups.

0:36 - What is the Learning Phase in Meta Ads?
1:16 - What To Expect During the Learning Phase
1:57 - When Do You Enter the Learning Phase?
2:21 - What Are Considered “Significant Changes” by Facebook?
5:14 - When Do You Exit the Learning Phase?
5:40 - What Happens if I Don’t Meet the Requirements to Leave the Learning Phase?
6:18 - What Can Cause You to Stay in Learning Limited?
7:24 - What is the Suggested Conversion Volume to Exit the Learning Phase?
8:11 - Is the Learning Phase Bad?
8:47 - How to Avoid the Learning Phase as Much as Possible

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#facebookadslearningphase #facebookads #metaads
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