Humans, not Users: Why UX is a Problem | Johannes Ippen | TEDxYoungstown

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i also see ux playing with psychology as a crime

HX Design!

One of the biggest problems in UX today is that non-UXers (like Johannes) are making statements about UX as if they are thought leaders. Interestingly, UX was practically void of UX prior to 2011. I understand that he means well (and my words are not mean-spirited), but he is a graphic designer that (according to him) transitioned into UX. I'm actually saddened that a self-proclaimed UX practitioner was called upon to speak on behalf of the discipline.

Luggage.
cyp

This was amazing. Lately I have been interested in UX/UI design and I have never thought of this before, thank you so much for sharing this perspective, I will definitely have this in mind. Greetings from Argentina

Great! It ist very important. So cool that there are people that take care about this things.

watched it for second time :) nicely explained

When I hear about great UX of Facebook, I start to think it's something wrong with me - for me it's one of the most complicated and unfriendly digital products ever

I do agree that the real issues are shady tactics, such as privacy breaches, data-collection, and the addictive properties of many tech products/services. But it's important to realize that a lot of the things we call "Dark Patterns" in tech, are usually traced back to marketing/advertising, chief behavioral officers, project or product management, and ultimately interface designers (UI) who simply do as they're told -- NOT UX. I do think UX designers need to do a better job of advocating for our users, but often when we do, we are ignored or dismissed as naive or combative. As empathetic collaborators, we don't want to be seen as enemies or "troublemakers" in our team, especially when stepping on toes can jeopardize our jobs or create animosity in the workplace. Evangelizing UX and trying to get buy-in is draining when you're outnumbered by old-school thinkers. In any case, let's try to prioritize our focus on the substance of these issues, and not the surface-level semantics of the word "User", but more importantly let's not make UX the scapegoat over the true instigators of product gamification & manipulation.

A user is the person(s) who gets to use/utilize the product or service, so with this context of "usability", then it makes sense that we track eyeballs to ensure people aren't getting lost or frustrated using a service. Using the term "human", while noble, is too broad and does not define or differentiate consumers properly. I didn't even mention how we also use words like client, patient, member, subscriber, patron, shopper, applicant, account, vendee, visitor, passenger, viewer, guest, etc. But the common unifying term for 'a user of a service' is USER. It's literally a verb describing the exact action of the consumer. There's even a term for those who own the products, but don't use them: prospect or adjacent user. I feel like this TedTalk could've been a bit better researched.

The system of Human-Centered Design already exists, it is an umbrella design system which encompasses other design categories: HCD/UCD > Service Design > Experience Design > CX Design > UX Design. As someone who has been in the CX (Customer Experience) field a long time, I understand why there's a need for a differentiator like the term "User" for UX (User Experience). Customers and Users are both people, but they're 2 different types of interactions that a business needs to focus on. Customers are usually persons who purchase a product, but don't necessarily use it (a grandfather buying his granddaughter a toy, a husband buying his wife a piece of jewelry, a company providing its employees office equipment, a school providing its students books or computers, a coach buying his team new jerseys, a patient buying his doctor a thank you card, a dinner date paying for a partner's meal, etc.)

2022 and facebook still has a like button

Yes, this so important, but has to been built into the culture at every level of the org and, holds breath society as a whole!

....I had to laugh a bit when he brought up twitch. I'm no UX designer, but I know there's some decisions with their mildly recent redesign that I can't say seemed all that bright. And then there's the fact that damn near every user who watches on a PC uses addons to make the site function in a way they prefer(generally "better" in their opinion). Some of that goes against little monetization/retention decisions, and some of it is tools that makes life easier(like moderation tools for chat).

With the metaverse just coming out into the public, this talk is far more relevant than ever.

Fascinating.

Then there's me, unable to be addicted longer than a few months even when I want to. Whee. I hate Facebook and barely ever use it.

Thanks for the talk. The world needs this !

You are original designer

the sound is not good I am quite disappointed

It is really awesome, change from ux to hx💥

Cheesy

Great

He makes a good point.

Thank you for being the first ones. When you were saying about red circles I thought "Well, circles in other color? Weird." but when I saw your example it seems so much easier to follow after it now. It's so hard to be the first ones creating a friendly environment, but we need that courage

Excellent 👌

Couldn't derive any insight from this talk... He is trying to come up with a new term 😀😀😀 ... When we design for users, are we intending to design for aliens or animals?? 🤔 Come on bro... We are all designing for humans... Why to complicate things even further. Till now most people haven't understood the term user experience correctly and u r creating a new unwanted term 🤔

Technology is outpacing human development. We need more conscious people, more thinkers, more change-makers like Johannes with the courage to speak up, change things, break the trends and truly care about people.

i am trying to change career into UX Design and this is a great lesson

This was great! Thanks for such an awesome insight :)

Good intention to pursue but the investors think otherwise.

twitch? great UX? what are you smoking, coz I want some... ballsy to say twitch dominates field coz of UX, kinda shows no research was done on THAT field

One of a great talk! 🔥

Well explained.

Great speech, Although I don't agree with so many things you just said in this talk. Let me just point out one of them. The divorced rate hike in the USA is decreased over the years in the US from 2000 (4) to 2017 (2.9). You just can't blame technology for that. Design helps healthcare, travel, Communication and so many things. One should know their limits.

Wow! It's very well written.
The world need humans like you👍😊

I somehow don't think we need the specific term Human in crafting experience. I like his ideas and his perspective on it but Human Computer Interaction is an umbrella for UX design. We definitely are designing for humans and after they interact with the product we design turns into users. So, I guess it's same after all.

Ya but u didn’t think broadly when approaching a solution either

This is a great Talk. I really enjoyed it. Thanks Johannes

This is a very great lecture, and it needed to be said. However I do want to ask how can a designer have this mindset but also fulfill the business's goals. It seems to me like there are many tech business's that capitalize on human behavior and take advantage because in the end it makes more money. So how can this problem be solved How can we simultaneously abide by the company's culture and be ethical?

Finally, someone with a conscience

While I agree with the premise of Johannes thesis, the issue tends to lie with the business and its inherent culture. A UX designer can try to influence the conversation but a company's culture will ultimately guide its decisions and the designers seldom have the final say in what the company ships to the users (sorry, meant humans).

Great talk. Thank you. 😊 This is just my opinion- it seems obvious to me that giiven our shared planetary conundrums of outstripping the ecological limits of Earthlife we actually need to go even beyond human experience in design and put the Earth first in the design experiences we are creating for . No users or humans without a liveable planet. . What are your thoughts?

Beautiful and super relevant. Thank you.

So true 💯

Very nice... fully agreed

Great job on this talk Johannes! Agreed. Humans > Users

Great talk, Johannes!

Watched it today again! I can totally relate to your talk as an end user, as a technologist and a self awareness enthusiast! Well done Johannes!