Byron Gordon, SEO-PR, interviews Sophie Shiatis, Vice President, E-Commerce, PRWeb, one of the exhibitors at SES London 2010. Sophie discusses the improvements that PRWeb has made for the UK market. Distribution has been increased so people can send their releases, not just to Google and Yahoo news but also to other UK-based media outlets. PRWeb also has introduced advanced analytics and a new tool that lets you preview your press release shortly before you distribute it.