The Commercial that Killed a Fast Food Chain

Maybe it's because I've had a few drinks, but I want to eat everything on that menu right now.

A lot of folks, myself included, see fast food as a sort of escape from adult problems. Nostalgia plays into this a lot. So yeah, total ad campaign fail. Never heard of the place, tho'. They most have not had it in my area.

I had a pink button down shirt

Never heard of it

Never heard of RAX before.

Mr Delicious must have taken this job after being fired from Sterling Cooper…….

Those prices look sweet!!! I'd eat at Rax!!

Mr DEES NUTS!

That blonde guy glasses was probably Mr. Delicious

Since when was Wendy's not good enough? Are you on drugs?

“You can eat here” is the hardest food line all time

Must be a Yankee thing

Rax had some great stuff back in the day I was sorry to see them go.

I loved that mushroom melt!

Was this after Mr Delicious was fired from Sterling Cooper?

That 💩 is Hysterical

But was the food good?

Rax roast beef was awesome!

We had a Rax where I used to live. I never ate there and it closed and was turned into a dairy bar by a local restauranteur. There is a Taco Bell in that location now.

what the heck is RAX... i swear i never heard of it

Mr Delicious was speaking His truth and THE TRUTH about fast food and the world. an idea way ahead of its time. A time when Happy Clowns and Burger Kings and Red headed Little Wendy's Girl all put on a HAPPY FACE for fast food that sucked lol. Bring Back RAX!

Look like a place I would like.

I honestly thought Rax was going to be another type of restaurant 😬😬

Man..... Rax had big ass baked potatos. Yeeah theey did.

oof that was hard to watc. 99 cent soda? So legit nothing about the price of soda has changed in....37+ years?

Rax....what a awful name

Rax, never heard of them, must be an East Coast event.

I've never heard of Rax. Sounds like that's a good thing. When were they around and where? That's an early 60s Corvair going thru the drive-thru at the end.

I worked at Rax in New Orleans in 1985 - 86 lol they had a salad bar that had everything but salad on it hahahaha I was 16 and thought that was weird.

I've seen worse ad campaigns. Sometimes, a restaurant chain simply fails. There's no one reason, just myriad things that cause it to fail to connect with the public. In Rax's case, it tried to be something between fast food and fast casual and failed at both.

Mr Delicious makes me profoundly sad. He makes me want to cry.

These guys were out in the '80's and even back then I would've gagged on how syrupy sweet and hoaky the ads were.. There is no Jungle Gym in the restaurant so stop catering so hard to kids...

I personally believe that these were intentionally made to be off putting and weird, sort of like an ironic take on what the "typical fast food place" would have been back then. Even the tagline fits this blunt, ironic concept. Even the documentary seems a bit tongue in cheek to make this character seem more popular and amazing than he actually is. Am I crazy

There was a Rax not too far from where I grew up, and I remember the roast beef having been pretty good. I think I know what they were trying to do with these commercials, something like the very successful Joe Isuzu commercials that featured a deliberately obnoxious spokesman. Or the Toyota Yaris "It's a car!" commercials where they hilariously overhyped the features of a car that was designed to be cheap. "Toyota Yaris! It has windows that go down! AND up!" But the execution here is just to offputting.

Having never heard of RAX, I have to wonder if this isn't a parody of online nostalgia videos that claim to explain "whatever happened to..."

There's still 8 of them running

i don't gamble at all. can I still eat at Rax?

I never heard of this chain until now. After seeing Mr. Delicious, it may have been better I didn't.

Meatball pocket sounds delicious tbh

I was so young and didn't understand why Rax was gone... I loved it, and I dreamed of that ice cream shake with chocolate chips, the dinosaur cups... I feel my childhood sadness back again. I have somewhere in my childhood psyche seriously wondered what happened to my fave fast food joint. :(

Rax had an excellent BLT hoagie and a rather good fudge mocha shake no one else was doing until Arby's started the Jamoca then all the smoothie places started up.

This could be a good tactic in 2023/24 Twitter would label him as Misogynistic and probably racist and the counterculture would eat there everyday just in spite of that.

Rax filed for bankruptcy 3 months after Mr Delicious showed up. I ate at a couple of them back in the day. The food was pretty good.

What the hell is Rax never seen one in NY

this is hilarious... wow.... I grew up in the 80s and I had no idea this even occured.

what in theeeee hell were they thinking with that Mr. D. crap LOL

I used to eat at Rax at least once a week...great food!!