The Commercial that Killed a Fast Food Chain

the fact ive never heard of this place before definitely says something

Where was Rax??

POCKET TO ME BABY

💥

I used to love going to the Rax in Jackson, Tennessee in the late 80s.

If your slogan was "You can eat here" in 2024, you'd be clowned on for being just as unaffordable and unhealthy as everywhere else

Dude if one of these played today I could never stop thinking about it. Most ads I don’t even pay enough attention to notice what they were for.

BRING BACK MR D

This place is right out of a GTA video game. Truly ahead of its time.

A restaurant called Rax and the fictional mascot called “Mr D”? This is genius. I don’t care what anyone says. You can definitely eat there lol.

So Mr Delicious is definitely a masher right?

how did you know my name was John?

Anyone here bc unc n the flee market phone🤣🤣

"you can eat here" bro i would just be iike: "well i hope so"

I have a friend who thinks a lot about entertainment- and pop-culture-related stuff, and there are a lot of things like this where he says "They know HOW to use irony, but they don't know WHEN to use irony."

The early 90s were a time when irony-soaked comedy was having a bit of a moment and I think a lot of people were trying to do it. But they had to discover the hard way that just putting irony for the sake of irony into everything wasn't going to automatically make it hipster successful. Sometimes you don't need an anti-advertisement, you just need an advertisement.

The one I remember vividly was OK Soda. Remember that? Right around the same time.

Orn Islands

This was internal sabotage 😂marketing troll champion

Where's the beef?

322 Tyra Terrace

Two young what? Is this a Jewish owned restaurant where they don’t allow blacks

Blanca Coves

Jacobson Mountains

"Nah, it was dumber than that. Something like Rax".

Down where I live there was a Rax billboard that had a roast beef sandwhich featuring a white bun with roast beef that they titled "the BBC" and "milkshakes" half off, or something like that. I have no idea who that was meant for. The Rax in the town is still in business but I've never seen anyone there.

If you think Mr D killer Rax, in just a year, you do need therapy.

Raxolutley raxtrepenurship

I tried them recently. Its pretty much just Arby's

Mr. Delicious voice acting sounds like Ben Stein.

How is the narrator of this video not John Hodgman?

I was a teen during the 80s and recall that their food was actually pretty good.

But I don't remember Mr. D at all, sort of like I don't remember my father.

Wait a minute....

Dude I love Mr Delicious to bad it didn't work out.

Guesses as to what was in his briefcase???

I never heard of this company 😅
Why are you crying about it?

Fast food restaurants, the worst part of America.

We had a buffet tax nearby growing up. Went there all the time because it was cheap

If the cookies were so gooey that they could split apart and then come back together like the T-1000, weren't you afraid that all the bites would re-merge in your stomach and you'd have to pass a whole cookie?

There ain't no MO

I grew up with Rax. I miss their radioactive lemon pudding.

and here we are in 2024 with burger king ads groans

Soo Bad It's Hilarious.

Werner Herzog should make a documentary on Mr Delicious, and it will be my favorite movie.

This is stupid.

Can't focus on a group, Yada, Yada, Yada? Doesn't know what it is, nor knows what it wants to be?

Have you seen those Flo Progressive Insurance commercials?

The Flo character should be hospitalized as having a disconnect with reality.

Jamie, is it exactly what? Suffering some form of Stockholm syndrome?

Then that Debbie Downier character, oh, she is a lovely load of fun.

OK, I agree now, TV ads should be made exactly with the dialog of a cartoon for a 5 year old.

It's what seems to resonate with today's adult.

Pop, pop, fizz, fizz, oh what a relief it is.

Mr D was so ahead of his time. This would totally work in 2024

Wow, looking at those prices. Remember when fast food was cheap.

Doubt this will be seen but some channel going by gzyly topics basically stole this and added extra words to make it "less obvious" they stole the pita pocket bit

That business plan sounds like adhd incarnate. I enjoyed Rax as a kid growing up in the 1980's // 1990's and wondered what happened to Rax? Well, off to take my adhd meds and focus on cleaning my stuff.