Facebook Ad Campaign Structure To Use In 2024

Hey! Thank you for the video
2 Questions!
When running the test what formats do you add to the dynamic creative?

Do you test the new ad sets in the same campaign that runs the winning ones?

i would break it down even more with simple language FYI its hard to understand because i dont know much about facebook ads

hey Nick, hope youre having a good day. 1 question. If advantage+ is turned off, where do you place the ads then? Im not able to understand thtat. Thanks

Hi, Nick! Do you ever use other audiences aside from broad? If yes, how do you switch it to a CBO if it came from ABO?

You will need quite a budget t o pull this off

Hey, Great video! One question: Would you still target broad, if you sell a expensive high end niche product? Do you have any such cases, and would you do anything different?

Hey man, love your content - always spot on!

I've been running my brand's FB ads with some old-school tactics like duplicating campaigns and using the same interests over and over. It’s still bringing in a great amount daily, but scaling up is almost impossible. I believe I’m missing out so much.

I'm looking to shift to your ad strategy. So, two things I'm curious about:

1. What's the best way to transition to your ad structure with such a setup that I currently have?
2. Should I pause or delete my current campaigns and start over, or is there a smoother way to switch without losing ground?

Your advice would be super helpful!

What is the difference between Dynamic Ad Creative and just creating an ad set with 3 ad creatives?

Mentioned this in another comment but focusing on the "best selling" product doesn't always work in my experience. We sort of need to figure that out via testing and then cross sell etc. That will require a lot of ad sets with your method :(

Do you run retention retargeting BOF campaigns?

You mentioned 3 ads in an ad set. If we have 5 products with 10 colors each, does that mean we need to create 15 ad sets (3 for each product). That seems like a crapload of ad sets and that would just be to test colors. Focusing on "best selling" colors/styles doesn't always equate to best CPA or ad performance.

Why do you run different states? Isn't the the opposite of the "broad" concept?

Hey Nick, in the ad sets. Do you have 3 completely different ads with the same "concept" or the same ads, but for example just with different hooks?

I learn a lot with every single vídeo

Dont expand to other countries if i dont have 50-100k in revenue?

Would you suggest this for lead generation too nick?

Hey Nick, your videos rock man.
Quick question cause I just cant figure this out:

Why does 1 adset that has inherently better stats, not take the most spend?
But another adset that has way worse numbers, take most of the spend?

I get the good stats ad may not be scalable like the other, but how would FB know without trying?

Thanks man

Hi Nick , great video. Just a question, when you launch new product, doyou also turn on DC or classic way when we put for example 3 ads into ad set , and DC is used only later when you try to.test new creatives?

Do you think the 3:2:2 method can work with carousels and collection ads? I can't imagine the variation mess that carousel + dynamic creative would create.

Nick, thanks for all you teach man. It's super helpful. We've got an ultra basic question... we can't seem to find the DCT setting in our account anymore. The toggle doesn't appear to exist and your video skims past that...

Do you have a video that shows that?

Facebook's own instructions are wrong:
Click + Create > Objective (i.e. awareness, sales, etc.) > Click Continue > Meta Advantage campaign budget (previously known as campaign budget optimization) > Next to Ad Set level > Dynamic creative section, click the toggle to turn on dynamic creative <---- This does not exist in our account.

Thanks in advance.

FB been dumping 90% of budget into one ad in every account no matter how well or poorly that ad is performing

FB ads been trash since the IOS update years ago... trash and getting worse.. nobody buying anything. Only a bunch of freebie seeking tire kickers left

Thanks for the info. What would be the initial budget for the CBO?

(1) What kind of bid strategy do you recommend with this? Lowest cost? (2) What kind of landing page do you recommend? Direct to the SKU page or collection or home page? Thanks!

Hey Nick what do you choose for placements when setting up the campaign - Manual placements (if so what areas) or Advantage+ placements

Hey Nick, do you not have any exclusions like 30 D visitors in your testing/scaling campaigns?

Hey Nick, is the ROAS better if you were to split retargeting ads into a different sales campaign. Or should you combine the prospecting and the retargeting ad sets all into one sales campaign using advantage+ on facebook?

Hi Nick .thank you for video.

Should there be a special pixel for each country for the same product?

Hi Nick, have you ever tried simply having multiple active DCTs without a main adset while continuing to add new DCTs by letting FB choose where to spend the budget?

Hi Nick, how soon after would you switch off the dct when the winning creative starts spending in the main ad set? Immediately it starts spending, wait 24 hours etc? Additionally, how do you establish what your target ROAS is for a new store? Should i be looking at the Blended CPA on the CPA calculator. Example product is $50 and COGS/shipping is $20. What would be target ROAS/NC ROAS so i know when to scale by 20%? Thanks for your hard work. You're the GOAT

Hi Nick - how long does it take generally for performance to pick up when transitioning from interest targeting to broad? I've been running broad DCT campaign for over a week and winning creatives from previous campaigns doing 2-3 ROAS are only doing 1-2 ROAS now in broad. Is this normal? And if so how long should we expect for results to start kicking in? Or is it the ads that are the problem.

Thank you for inspiring the next gen of shopify marketers 🙏🙏

Hi Nick, thank you for this very informative video. Questions:
1. How do you scale the winning ads from DCT? Do you duplicate them to another CBO?
2. When creating new adset to your Test CBO, how do you make sure it gets spending?

1. Do you have a minimum amount of adsets you like to have in a CBO campaign for best success? Or, if at the moment, only the main/control adset is running with winners it's okay?
2. When you find a new winning ad combo with DTC tests, do you just add the ad to the existing winning adset by editing it? Or you have multiple winning adsets in the campaign?

Thank you :)

1. New YT set is looking super saucy!

2. How would you recommend Clothing Boutiques tackling ads in 2024? Wide variety of SKUS, weekly "New Arrivals" dropping and very low volume of inventory in each SKU. I am in a bit of a pickle of an ad that takes people to a PDP sells out right as the ad is picking up steam. Yes, we could just stock more of that specific SKU, but it isn't our goal / mission. We want to keep inventory super scarce of each SKU and turn 'em quickly. (Currently stocking 3 of each size of each SKU then it goes away)

There are 2 different type of campaigns in facebook ads
1- Sales > Landing Page View
2- Traffic > Landing Page View

what are the difference between them?

Hey Nick, it’s crazy to see you answering all this questions!

I implemented your strategy and achieved some good results and less stress managing my accounts.

Still I have three issues:
1) You can’t use multiple resolutions for dynamic ads. So which one do you pick, or would it be fine to use 3 separate ads each ad set to fix this issue.

2) What do you do, if you are at 1k spend a day and your winners take nearly all spend but shrinking in ROAS, bearly being profitable but your new (6) ad sets not getting good spend?

3) Since Facebook prefers videos my pictures never got any spend, still testing them in a different ad set, they are on a whooping 4er ROAS spending middle sized spend

Hey Nick! is it sort of normal to have ups and down when on a low budget? I spend about $140 AUD on my CBO atm, some days ill have great results with a 4x ROAS, somedays a 1.5 ROAS. What can I do to improve that?

Hello Nick,
Thanks for sharing your knowledge for free. People charge so much for this knowledge, but you are giving it for free. I appreciate it :)
I have a question: I have 2 products on my website. The selling price of One product is $3 and the other is $15. But the product is for the same audience and location. Do you suggest me to create 2 separate campaigns OR make 1 campaign and 2 ad sets under it, for these 2 products.

THanks

When you say a new Shopify store for expanding to new countries, are you talking about a Shopify market for each country/currency/language inside the main Shopify account? Or do you mean you make a whole new Shopify store with separate Shopify account for each country?

Hi Nick, For the language? can we use shopify plus?

Hi Nick, Great video! You dont extract anymore post IDs in a winning adset? You simple scale the single DCT?

Also so now new method is

Start with CBO and put one main adset broad level and start with few ads which we think can be winner

Once we find any winner , try to launch more dct with refernce of winner and also side by side launch different angles in other dct

The moment we see any dct picking up , copy that in main adset and wait till it picks

Quick question Nick, I'm using CBO for a Facebook lead gen campaign targeting two homeowner segments: one focused on budget savings and another on quality leads ready to book. The challenge is will CBO favor the lower CPL of the budget-focused ads, potentially overlooking the less frequent, but possibly more valuable(lower CPA), leads from the second segment.

Could you advise on balancing these objectives in a single CBO campaign? Is it better to separate them into different campaigns for specific optimisation, or are there adjustments within CBO that can cater to both lead types effectively?

Hey Nick! For a completely new brand & ad account, what are your opinion on running a CBO campaign with 1 Adset with interest stacks and then 1 ad set as broad? Same creatives in both.

hi nick , did you try advantage+ audience ?

Value as usual!

I am all in for dynamic creatives but what you do with formats (feed, stories)?

In dynamic you can’t put that in order.
Running only 1x1 for all looks like trash in Stories and Reels especially for ecom.

And I see that all big and successful brands do resize ads for both formats in 1 ad. For example ICON Amsterdam which you showed multiple times as references
What you think about that?

Hi Nick, thank you for sharing your strategies. I have a question: How does a womenswear brand test multiple SKUs, also in the same campaign?

Hi Nick so would you introduce new DCT specifically for Black friday, Valentines etc or would you create an entirely new campaign following the same strategy and stop running the campaign after the event has passed?

Hey Nick, how much of a drop off in add performance do you typically notice as it gets closer to Christmas/ after Christmas? I know things tend to slow down some after the holidays.

Hey Nick, been following your videos for a year now and I can't express how much you've helped me grow my brand. I love your room setup, could you share a bit on your the lighting you're using. Feels very much like a shark boy and lava girl theme with the red and blue contrast. Also, what camera are you using?