The future of food & beverage: Transforming menus with data | Nation's Restaurant News

In this exclusive interview, we bring together Debbie Beisswanger, SVP of brand marketing at Dutch Bros; Jessica Sattler, director of insights at Dutch Bros; and Emily Tang, SVP of product at Datassential, to discuss the transformative role of data in concept testing within the food and beverage industry. Leveraging their expertise in intelligence and innovation, Debbie, Jessica, and Emily reveal how you can master menu and product development through data-driven strategies. From identifying emerging trends and integrating consumer feedback to pioneering the use of Datassential’s generative AI in ideation, this conversation explores the challenges, opportunities, and best practices defining the future of food and beverage innovation.
The conversation dives into key questions such as:
• What are the biggest challenges operators face in developing new menu concepts?
• How are emerging technologies like AI speeding up the concept ideation process?
• How can companies balance data-driven insights with creative intuition?
• What role does consumer feedback play in refining product development?
• How can companies identify and leverage food & beverage trends to stay ahead of the competition?
This conversation provides actionable insights for brands looking to innovate in a rapidly evolving marketplace.
------------------------
Connect with us:
------------------------
Our website: http://NRN.com
Our Facebook: http://facebook.com/RestaurantNews
Our Twitter: http://twitter.com/NRNonline
Our LinkedIn: http://linkd.in/NRNonline
Our Instagram: http://instagram.com/NRNonline

Тэги:

#nrn #nrnonline #nation's_restaurant_news #restaurant #chain #news #foodservice

Скачать видео