The BEST Facebook Ads Tutorial For Beginners in 2024

I got a question concerning the placements. I'm trying to get sales but my store hasn't done any yet, so should i still take the advantage placement ? I'm worried facebook won't have enough data to start working with and that i would be spending money uselessly on the first placements. Also, does the manual placement adjust as well as the advantage placement, does it analyse the data to get the ads run on the best performing place or does it stay equal to all places. Thank you for your video by the way, it's been really helpful !

Thank you so much! I'm brand new to SM ads. Unfortunately there's several things I don't even see such as the "auction" option (or reservation for that matter).

Thanks Ben.

Thanks Ben.

its driving me crazy. im working on this for a few hours now. somehow it doesn't show me the options in placements + with all the platforms. it just doesnt show. it shows me content filter and audience network but not the most important ones you showed. where it will be shown (instagram stories, etc.) WHY? :(( im just about to give up after i watched your videos for 2 days. its so frustrating

One think to keep in mind and I learned that meta does, is that not everything you see is real when you post an ad. What does that mean? well, Meta has millions of bot or fake accounts at their disposal. So, if you select for example engagement, you will see a lot of an engagement on your ad, but when you look closer you will see that something looks funny about that "engagement" of course this will be hard to prove without Facebook providing additional data but do keep in mind that a lot of the traffic you see on your ads is not "real" traffic. Of course Meta will charge you like it is. And that is how they make their money. Often you will get messages, comments etc and when you try to engage with those, is like the person doesn't even exist, and that is because they probably don't. So, very mindful when you pay Facebook to run an ad for you.

Thanks for this video Ben, I appreciate this.
Please is it necessary to create a new Facebook account for my business, or do I use my personal Facebook account and then I run the business ads under that

Super helpful! Thanks so much.😍

Best tutorial ever!! Thank you ❤

Hello. I am new at this so i wanted to ask you for help. Im using instagram to boost my posts and there i have an add account from where i am doing it. Then i have created bussiness account from business suite and as you said, i wanted to ad that add acount that i use on instagram to add accounts in business menager. When i click “Claim an existint ad account” it says that ad account has already been owned by this business, but i cant find that ad account in my listings, it’s not showing. Please help me.

Thanks for your efforts! But how to deal with pixel tracking with the end of 3rd party cookies due to the new data privacy regulation. Thank you

Ive just followed you setup as dont have website so used insta forms but there was no mention that you have to have a crm set up ive set it up but its so dam technical i had to search for a crm service which i picked hubspot but wow its to complicated now ive got them stuck on my ad account. Will it be best for me to delete and just use the messenger option below insta forms please helppp

Ben.........You're a good Maaaan...............................................................Thank you!

Where can we find a tutorial that goes more în depth?

Does daily budget waste money during the night?

Just signed up for Meta FB to run adds. Your first step to (add a page), am I adding my personal FB account? If so I clicked on add page, entered my name name , nothing cam e up. I entered my url nothing came up. Any suggestions?

Which special ad category should I choose if I’m advertising a hotel?

This is such a good tutorial and the editing is awesome. I keep spacing out and just focusing on the clean edits and then have to rewind to take in what you actually said!

Hi Ben Great content. I have two screens open and trying to follow along. My ads manager isn't mirroing yours in your video has it now changed the functionality?

This was super helpful. Thank you. (I have family in Cheltenham - the Austers)

Please be aware that the Meta Pixel thingy doesn’t support Etsy, or vice versa. So I got totally thrown off course 😢 Do you have a video specific to “Sales” not “Leads”?

What if there is no Etsy Meta Pixel? How do I create one?

What a great video, up to a certain point. I’m so Lost!

Can you please do a video on how to fix 2 factor authentication or are their anyways we can fix the problem. I have set it up and it says "You can't make this change at the moment this is because we noticed you are using a device you don't usually use and we need to keep your account safe. We'll allow you to make this change after you've used this this device for a while. I have had this issue for a couple days now, are their any solutions that anyone knows or even how long will I have to wait until I can access my facebook ads manager. I just want to turn off 2FA, I have tried everything cleared browser and cache, didn't work, deleted the app, and even change passwords but still no results. If their are any solutions to this problem or if someone could please let me know the waiting time, will be grateful. Thanks

What does the daily spending limit mean? Is that a monthly charge?

Hi Ben, I was wondering when testing different interests on the detailed targeting field, you say you would run each interest on a different ad to see which one works best. Would you use the same content for each ad so you get a more fair test of which works best?
Thanks!

Incredible, thank you!

Great info. It looks like building services would come under the special ad category, would you agree? Your Thoughts - Also how good is metas tracking when using a website instead of a lead form?

Thank you bro🤩

What I find super interesting is with the audience... I usually always make a audience through "Audienece Insights" and then select that group when it comes to "switch back to original targeting. Do you have something about that? Or do you find it just as easy to make an audience in the ad itslf like in the video. Are there any bonuses when you do it before on "Audience Insights" or is that just for having a saved audience?

thanks very much for the informative video appreciate everything in the video

As a beginner this video help me on how to create and post on facebook.

Thanks for a great video for beginners! I really appreciate the thoroughness!

Should I only add the page that matches my shopify store or should I add my personal and artist pages to the pages in my settings in the biz manager? Thank you for this video. I was quite literally crying trying to figure this out as they won't verify my shop currently!

Love your content it’s entertaining to watch and informative

Hands down one of the best tutorials I found that explains the necessary steps and is easy to follow and digest the information. Now a new subscriber! Thanks Ben.

Hi Ben
Can I a private lessons?

Wow, I don’t usually comment but this was EXACTLY what I was looking for from start to end. Thank you! You saved me hours of research.

Thank you so much for this video! So clear!

I have a question following firing up my first leads ad…

How long should I wait before adjusting things if there aren’t any results?

THANKS !

There is no option for me to upload media! It just has format and then ad creative?Help!

Hey Ben, I created a Business Manager for my Business, like you explained at the beginning of your Video, but after creating it I couldn't add a page because the BM got restricted immediately. It said the account acted against the rules of Meta, but I don't know why or how. I just created it! Do you know how to fix it or what happened?
Thank you by the way for the fantastic content. Its exactly what I searched for!

Would you recommend a master's degree on digital marketing in UK ?

Thanks a lot ❤

hold up now...how could I understand everything sooo easilyyyy?? 😍 Thanks Ben!!

Hi Ben, do you plan to release a similar video for ecom campaigns with sales objective? I was trying to follow along but I guess there have been some changes and the sales campaigns are quite different, in particular audience and placement controls are no longer in the ad itself. Thanks!

Amazing. Ty so much!

Dear , thanks for the video it is useful but i have a question. If i need to create an engagement campaign which is better for me automatic placement or manual ? I have a photography studio

This is exactly what I needed. Thank you!!

This was very helpful!