Idea Cellular M-ID

When Idea Cellular hit its five million fan base, it had to celebrate and thank its fans in an out-of-the-box style. An update or a cover picture just won't cut it. It wanted to connect and engage with fans in a unique way that would change fans' perception of the brand, give it a young and trendy outlook, and also reaffirm the brand assurance that 'an Idea can change your life'.

So we created something that was never done before: an app that would give each and every fan a unique gift that would become their new inimitable identity. We created the M-ID—an application that allowed people to create a personal 'Musical ID' using just their mobile number.

Тэги:

##5million ##5millionfans ##Fans ##IdeaFans ##celebrations ##celebratingFans ##IdeaCellular ##Idea ##FansMID ##MusicalID ##Music ##OwnMobileTune ##MobileNumberTune ##MobileNumber ##tune

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