️ How to Explain What You Do as a Coach | Rich Litvin 1 Insight - S20EP08 (Replay)

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🎬 In this video, you will gain insights on:

✅ The importance of clarity
✅ Communicating one's work and expertise
✅ Struggling to explain your career to people
✅ Shifting perspective and reframing challenges
✅ Recognizing the difference between data and people problems
✅ Using the 2x2 matrix to categorize work based on data / people focus
✅ Creating a way to explain work and identify your expertise

🗨️ How to Explain What You Do as a Coach | Rich Litvin 1 Insight - S20EP08 (Replay)

Do you ever get frustrated that your husband, wife, mum or bank manager don't understand this thing you do called coaching? In this episode, I coach Jill, who is an expert in understanding both high-level data and high-level leaders. In real time I help her create a tool — a piece of Intellectual Property (IP) — that means she'll never again have to answer the question, "What do you do?" with the answer, "I'm a coach..." Enjoy!

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📌 Key Video Chapters:

0:00 - Intro
1:11 - Jill’s difficulty describing her work to her husband
2:15 - Jill describes her career transition and her husband's lack of understanding
3:03 - Rich shares his experience and how he overcame a similar situation
3:30 - The barrier to entry and success in the coaching profession
4:11 - Powerful words to describe a coach: "expert" and "trusted advisor"
5:06 - Jill describes her previous career in data management
6:05 - Starting to identify Jill's expertise and her struggle to move forward
7:00 - Rich clarifies Jill's fear and her desire to be recognized for her current skills
8:20 - Highlighting the difference between a data problem and a people problem
9:18 - Using a Venn diagram to represent the overlap between data, tools, and people
10:25 - Realizing the need for a tool to help Jill explain her work
10:39 - Using a 2x2 matrix to show the relationship between data and people skills
12:56 - How to answer the question "what do you do" using the 2x2 matrix concept
14:07 - Homework for Jill: plotting businesses on the 2x2 matrix
15:02 - Reframing the way to answer "what do you do" to avoid being put in a box
16:33 - Another way to answer "what do you do" using storytelling
17:21 - Summarizing the key takeaways from the conversation

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🚀 Welcome to Rich Litvin's YouTube channel!

Hi, my name is Rich Litvin, the author of the bestselling book, "The Prosperous Coach," and founder of the 4PC community of the top 4% coaches. Having been a leader, a coach, and an advisor to top-level leaders for almost 30 years, I'm now looking to help you build up your coaching career and make your mark on the world!

Today, I'm also passionate about creating videos and podcasts that give you the cutting-edge tools to elevate your coaching skills and start commanding elite fees!

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📝 Are you prepared to take your coaching practice to the next level?

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