LinkedIn Campaign Group Objectives and Budget Optimization

LinkedIn is giving advertisers some options when it comes to campaign structure. With Campaign Group Objectives and Budget Optimization, you can now create a structure that more closely resembles Facebook by having a single high level budget that's shared across multiple target audiences and uses machine learning to optimize for your goals in real time. In this video, we'll show you how Campaign Group Objectives & Budget Optimization work and discuss when they might be useful in your accounts.

0:34 - Original Campaign Structure for LinkedIn Ads Account
2:20 - Group Objectives & Potential New Structure for LinkedIn Ads
3:47 - Budget Optimization with LinkedIn Ads Campaign Groups
4:39 - Bid Strategies Are Set at the Campaign Group Level
5:51 - How Bidding Works with Budget Optimization in LinkedIn Ads
7:06 - What You Can & Can’t Change with Campaign Groups After Launch

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#linkedinads #linkedinadvertising #linkedinadscampaignobjectives
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