Power Your Dreams with a New Generation of Xbox. Introducing the all-new Xbox Series X|S. Wherever shall we begin? Power your dreams. Watch the launch trailer TV spot.
With the all-new Xbox family of consoles launching worldwide on November 10, 2020, no matter how ambitious the dream, the power exists to turn your dreams into reality.
With the global launch of the Power Your Dreams campaign, we turn to the positive experience that gaming provides us all. Power Your Dreams speaks to the idea that when we game – whether on console, PC or phone, we dream. Sometimes we dream about being someone else or about being our true selves. Sometimes we dream of an epic win with a group of friends or a solo adventure that challenges what we think we’re capable of. And sometimes we dream of first place or making this world a better place.
We’re excited to debut our launch trailer titled, “Us Dreamers.” In “Us Dreamers,” hero protagonist Daniel Kaluuya (Academy award nominated actor from blockbusters like “Get Out” and “Black Panther”) leads us all on an inspirational journey about what it means for gamers to dream and reach our potential, together.
The story begins with Daniel picking up his Xbox Wireless Controller after returning home. He is greeted by online friends and is quickly transitioned into his gaming dream, moving from live action to CG. Daniel travels through his dream, passing through spectacular and immersive visuals of dream-inspired gaming worlds before discovering another gamer and her representation of her own gaming dream. Together, they realize that while each of our gaming dreams and journeys are unique, there are many gamers and many individual dreams that all come together with the power of Xbox.
Beyond the compelling visuals and relatable story, the true soul of “Us Dreamers” comes through with the featured track, “No Ordinary” a new song by Labrinth a multiplatinum-selling singer, songwriter, Grammy nominated producer and Emmy award winning composer of one of 2019’s biggest shows, HBO’s Euphoria. “No Ordinary” provides an inspirational audio experience that uplifts the storytelling and complements the visual spectacle seen in “Us Dreamers.”
Power Your Dreams
As we debut the world premiere of “Us Dreamers” on our Xbox channels today, coinciding with the first-time release of Labrinth’s “No Ordinary” track, Xbox fans can check out the broadcast debut during Sunday Night Football on Sunday, October 11, 2020 when the Minnesota Vikings take on the Seattle Seahawks. Kick-off is estimated for 5:30 p.m. P.T.
Listen to 'No Ordinary' by Labrinth here:
https://Lab.lnk.to/NoOrdinary
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