How robots made this food commercial look effortless

They accidentally ended up building a time machine !

This creator totally * sounds like* he has ADHD and I love it

Wait, why didn't they just rotate the glass again? I didn't get that part.

Hmmmm

Meanwhile in Blender...

When you recognize your hometown literally by just a Staples, Massage Envy, and Kroger layout. (Richmond, VA)

And to think all of this is done just because all foods in ads have to be real...sometimes, the government does something right.

Fascinating. Makes me question a few things. I think the true factor here is trust. Having a team that trusts your ideas and vision, then giving you the freedom to do those things… priceless. *maybe you’ll see this *

Delorean sighting

i'm an electrical engineer and find this fascinating. if i didn't work for a utility this seems like something i'd want to be a part of. maybe if i get over my job maybe i'll look into it

Well that's just amazing, good job!

This guy looks like if Ryan Reynolds had desk job for a year.

This is art inception; while there's an art to the commerical, there's equally an art in this video's communication of it.

Mark Rober did this like 10 years ago with 20 bucks :D

Really glossing over the role of the food stylists here. Not impressed.

Wow Phil, amazing to see you got a job at Vox! So happy to see you moving up in the world. Big things are coming your way!

Thanks Phil. I love this stuff. My dad was a commercial photographer, specializing back in the 60s and 70s as an industrial as well as a commercial photographer working for ad agencies who had clients such as Phillip Morris, AT&T and GM. But for a few years, he also did food photography. I remember one year in the late 1980s while I was home from art school, he had a big dilemma: He needed to shoot a drink ad but the photographic ice cubes he had ordered had not come in yet (and yes, photographers do not use real ice cubes as they tend to melt under the hot lights). So, we got to work and ended up making our own ice cubes out of solid plexiglass. We cut them, molded them with a blow torch, sculpted them, adding air bubbles, etc. and ended up making some very beautiful pieces of work. In fact, we ended up making quite a few more and sold them to other commercial photographers that my dad worked with. Thanks for bringing back those memories!

wonder if this dude likes to lick sandpaper

Not impressive for me

So he has the coolest job, made cooler by science. Pretty cool!

At some point it has to make more sense to just make the entire thing in CG.

Well, there it is, the coolest job. That's it. This guy has the coolest job. We can go home now. We found it.

Steve is who I wanna be when I grow up. Steve, mentor me?

Now I have a new territory of ads

1. Rubber ice cubes
2. Glue them down
3. Add liquid to drink
4. Get drill
5. get piece of wood
6. yellow backdrop
7. attach drill to wood.
8. lights
9. glue cup to wood
10. spin

why did they over complicate something which can be done for $15

Gymnopedie No.1… someone over there at Vox is a man/woman of culture. 🍻

Love how this dude goes full unapologetic adhd-hyperfixation for a living... Role model!!

Verizon is not the world’s fastest 5G

Some bitter knowledge

Man gets paid thousands of dollars to make robots throw croissants together.

That’s about how the movie industry works. And I bet it’s actually really hard to do.

I wonder who came up with 'art+science=reacts nice'. It's so smart...I can't even....wow......

Marketing needs less money. Or a new finance manager whose not obsessed with robots.

Amazing 😄

i love it

I saw this actual ad, as an ad for this video.

No joke - I saw a very, VERY similar ad - same color scheme - for a Jack Daniels honey lemon whiskey. I literally thought it was part of the video.

Would be easier to do this in 3d. Seriously...

Steve is so cool and super creative!

$100k camera? 3 seconds of footage? Would a non spinning glass sell that much less for a product most people already know about?

Daniel Schiffer would beg to differ😂

roblox with blocks: roblox
roblox with no blocks: noblox

Is this an ADVERT for alcohol???

Makes sense companies invest Billions in Ads and the technology to make them. More people can actually see and get addicted to the poison trash they sell.