The Starbucks Story: How to make BILLIONS with Bad-Tasting Coffee | Inside the Storm | FD Finance

I poland I tried they product 10 years ago and just weeks ago. It's poor quality now.

Sbux isn't bad coffee; it's a good example of a certain kind of coffee--dark, over-roasted, heavy and bitter--the kind of brew that goes well with desserts. On its own, yeah, it's terrible.

Little coffee does suck I like Dunkin donuts coffee myself but yeah Starbucks just sucks😂😂😂

I have never seen anyone order a black cup of coffee and drink it because it is so bitter ! You have to put all kind of stuff in it to make it taste good that is sugar .

What a load of nonsense. Starbucks made billions because it's coffee is GOOD, it's timing was good in the early days, and it adjusted its business plan to take advantage of the opportunities that presented themselves. You know, originally Srarbucks was selling coffee beans in bins, which the staff would grind for the customer. The whole coffee house thing was not a part of the plan in the beginning on Pike Place in Seattle...

Never been in one of those soulless Starbucks shops, never drank a Starbucks coffee, and will never do.

Loud minority

Prior to the pandemic, a chocolate ship frapp was filled with favor.. last time I had one post pandemic, it felt more like shaved iced with a lot less flavor and bare lay any chips inside, with tip, 8 dollars, yeah a bit overpriced tbh

Any old coffee shop could have given you better coffee

I have tried espresso, cappucino (not at Starbucks) and found out that an self-made coffee at home tasted way better :))) I think Starbucks make people feel they are rich and proud by spending more money on something, the company's philosophy is to focus more on the customers' feelings than the taste, which contains a lot of psychological tricks inside.

The last time I was forced to go to Starbucks was when my catalytic converter was stolen from my car while I was at work. The only place to go whilst we waited for the tow truck. Miserable day from start to finish including the time I had to spend at the place sipping on basic black overpriced swill.

I worked for Star-B’s many years ago and enjoyed learning the craft of coffee making. Not anymore. Whoever says Starbucks is “bad tasting coffee” is disillusioned. You cannot open stores consistently, for YEARS, with folks dropping $5.00 - $7.00 US dollars per drink, sometimes, two times PER DAY!

I can’t watch the full documentary. But I had to address the luring title.☕️

people are not really drinking that coffee!! They are drinking that logo and for the sake of their ego!!! 😂😂😂😅 pathetic!!!

The quality of product of Starbucks in Philippines is really downgraded compare for example in Japan. My girlfriend is from Japan and she compared the difference of taste of product back from her country and in Philippines.

Never anything much good ever comes from America 🐎🐎🐎

My keurig broke. I make instant Walmart coffee by the cup. Cannot stand Starbucks or Subway.
Hoping for their demise. But, the sheeple keep going!

Starbucks coffee — the worst place to get a nice coffee if you know how good coffee actually tastes. Thankfully enough, very few people in the US know anything beyond the taste of drip coffee — which is actually quite good across the US, I think. I’ve found that adding milk to nice drip coffee at a decent American diner gets me a great coffee compared to anything Starbucks can make except for the frothed milk. Drip coffee if made well is very close to filter coffee. Maybe it’s because I was spoiled by coffee in India, Europe and Australia — India is sprinkled with awesome little coffee shops that make the world’s best (cold) filter coffee, usually filtered overnight for that brilliant flavour and aroma. Australia is espresso country - especially Melbourne - and has thousands of Italian family-run cafes that make excellent coffee, and of course in Europe coffee is a revered drug surpassed occasionally by alcohol in its popularity. Perhaps that is why Starbucks failed in Australia and struggles in India. Doesn’t bother me anyway — I got over my caffeine addiction over a decade ago.

Starbucks coffee make me happy 🎉🎉🎉❤❤❤

People wre building those whole empires of coffees et. the question should be- for what?!? We a live without it. However, we cannot without new inventions, universities or houses. by the way I have been to their place and the coffee was not even good enough.

I do like Starbucks upside down caramel macchiato- that said, I’ve always thought that people who frequent Starbucks don’t like coffee, they like sugar.

They actually make coffee, the people working at Starbucks dont even make coffee. After being in Italy, the Starbucks coffee is horrible.

Normal Starbucks has awful coffee but Starbucks Reserve is amazing. S.R has small lot seasonal coffee that’s better than most other coffee out there.

The nastiest coffee out there, and too expensive. You never get what you ordered.

I've been there and is was nothing special at all. Oh yes, it was a bit overpriced.

Not only the bad coffee but poor customer service with people working there don't know understandable English, not qualified .... That is the first reason for the crash of this business .... hygine as well degradated .... You do not see pleasant people there!

Starbucks is no longer a "third place". The furniture is now designed to be uncomfortable to make you leave sooner or get the coffee to go.

It's the place that drawn me it.

OLD Starbuck wasnt bad but past 15 yrs when their CEO and management made hundred millions per yr and average joe paid 10 dollars bad coffee supported their paycheck.

Very good film ✅

Just say no to low quality corporate coffee.... Support small businesses owned and run by families.. ❤

Lol he couldn't even spell La marzocco correctly, this is how they are detached from coffee business😅

Fascinating documentry thar answered a question I have had for a long time. Years ago Starbucks were great for a nice coffe and a place to relax. Then it all seem to change. Coffee didnt taste so good you felt rushed. Gave up on it. Tried some small local places and my goodnees what a difference. To cap it all why I havent been to one for at least 5 years unless taken there by someone else is this. Out of town ones in the UK started using a paticulary nasty unsavoury parking company that I call Evil Eye parking. My daughter had arranged to meet up with friends at a Starbucks , have a coffee before setting off. she got there only to find it wasnt open. she waited 10 mins or so for friends to arrive and set off. next thing she got got fined £100 ($125) as car park was for customer only. The waening was on an obscure sign in miniscule wriring. She asked Starbucks to intervene to get it rescinded but their basic response was shrugging their shoulders saying nothing they could do. Our family have boycotted Starbucks ever since. If they could stoop so low to get this notoriously bad parking outfit to manage their car park and do nothing when a potential customer is abused by said rogues it doesnt say much for how they value cusromers. I tried a Nero coffee shop a while back. It was all that Starbucks used to be

Stating that Starbucks serves quality coffee is like stating that McDonalds serves quality hamburgers. Unfortunately, the masses (especially true for Americans) prefer consistency over quality every time.

starbucks coffee isnt nearly as bad as the worst coffee i have had.

Until the homeless began making Starbucks their homes.

There are 3 Starbucks in my resort town in the Mountain West. All 3 located inside larger retail outfits. I dont have a taste , or need , for trendy , bad-tasting coffee.
I cant help but notice that the people waiting in line always seems to be 80 , even 90% female. Rarely males.
Interesting.

I like their blonde roast coffee beans. Still cheaper than some of these other bags (I make it at home and it’s a safe one to buy)

Difference is Starbucks is using machine to make coffee and I also use a machine to make coffee at my home but I use better quality and freshly roasted coffee beans while Starbucks coffee beans are cheaper quality and stale so coffee at Starbucks doesn’t taste good . I make my own coffee at home as my coffee quality is 1000 times better than Starbucks

Taste is subjective…

Tim Hortons much better taste and costs less

WAY WAY WAY overpriced and they cant understand this simple rule of business. Cut your prices in half.

Stars" points expire?? People PAY for rewards points. Stop deleting them. Its unbelievable. I never get any rewards, Starbucks constantly steals them. They have no clue how to honor their customers.

I tried it once to see what the fuss was about, it was terrible. Imo, it was about the herd wanting to be trendy.

Well to expensive

Too expensive it’s good great coffee but too high

Not buying it

I never liked Starbucks. The few times I would go to Starbucks, it was because I’m at the airport or at work, I would regret it because it was not good at all.

overpriced bad coffee and underpaid staff that is not allowed to form union, its like a dangerous cult. boycot such places for my life. i rather brew my coffee home and carry on with a thermos cup or bottle instead drinking their garbage and insult the staff.starbuck is full of excuses and bad management and corruption.

$3 for a cup of asphalt........no thanks.