Brand voice | Why it makes a HUGE difference

'Brand voice' is the instantly recognisable voice of your company—customers should be able to pick your marketing out of a line-up, no trouble! If you get it right, that is.

Find out what brand voice is, why every business needs one and how to make your own.
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Links:

1) Six Principles of Influence:
https://www.influenceatwork.com/principles-of-persuasion/

2) Branding for beginners:
http://jotjotboom.com/the-beginners-guide-to-building-a-brand/

3) How to tell if your writing is on-brand
http://jotjotboom.com/how-to-tell-if-your-writing-is-on-brand/

4) How to write tone of voice guidelines
http://jotjotboom.com/how-to-create-your-own-tone-of-voice-guidelines/

Тэги:

#what_is_brand_voice #brand_voice #how_to_create_a_brand_voice #writing_in_brand_voice #what_is_branding #how_to_write_a_brand_voice #writing_in_a_brand_voice #branding #writing_tips #marketing_tips #writing_for_brand #tone_of_voice #tone_of_voice_guidelines #branding_basics

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