When To Turn Off A Facebook Ad In 2024

Hi Nick!, great video as always 🙌. I have a quick question. In my niche, carousel ads works super well, but I can't use DCT with carousel, what should I do to test variations in my ads?, what structure would you use in this case?

How many Adset DCT do usually have? I'm a bit confuse of "make at least 2 DCT a week". What do you mean by it, on Adset or on creatives?

Hi Nick!

Great video! Thanks for all the insight 🙌🏼 I wonder if you could share some advice regarding making new campaigns as I had to create a new campaign due to DCT testing.

I recently ran the DCT tests on a lead gen campaign for a client (counselling clinic) however I was not able to create a ad set with dynamic creative ad setting ON as my main ad set had dynamic creative off. Facebook kept showing me an error and it kept saying that all ad sets must have the same optimisation settings. My main campaign was bringing in the wrong leads so I really needed to run that DCT to test out different creatives. So my only option was to create a new campaign and run the DCT in there. DCT was successful as I managed to find the right service to promote by targeting via Creative but was just wondering if there was a better way to handle this situation instead of making new campaigns and beginning the whole learning phase again?

bro.. great stuff but would be awesome to know what's working in January 2024 as everyone I speak with is saying its never been this bad. Ourselves we are seeing 50% higher costs when compared to the last 3 Januarys

Hi Nick, thanks for the great content. I am selling wall art print. As I saw you had expirience with a customer in this area. How long should i let run the dct until i get 1 purchase or more. I spend now 200 dollar per day after 3 days no sale but its spending the whole budget. After when you decied to try new DCT.? I know it needs to time to optimized but when you say no its enoguh have to go to other dct. I know you say 2 dct 7 days, but 200 dollar per day and no sales after 3 days and if its not going to bring sale in the next 3 days.. its burning money. Do you have any Suggestion. Thanks for your worth value of information.

Bro, what market are you targeting ? 29$ CPA is super high on my usuasl EU markets.

You have 3x better CTA on DCT 124 than in 123, even UGP1 , which is disabled has better CPA than DCT123.
Can you explain it ? We souhld check the CPM and CTR to have a full vision...

Thanks Nick !

Hi @nick , how do you handle a long holiday like in my country Tet, usually off 10-14 days ( Shipping service off, every thing off)

Hey Nick please move your facecam to the top right hand corner or make it much smaller. It often cuts off stuff in the background

Hey Nick. Again, thanks for the content! I have only just started using your DTC broad targeting method. I now have the 1 sales campaign with 3 DTC ad sets testing and have found 2 winning DTC combinations. Are we still moving the winning DTC combination into a Winning adset for 2024 or just leaving them?
Thank you.

I am trying to understand when should I scale - after finding 3-4 DCTs or finding new DCTs and scaling goes hand in hand ? becuase If I do hand in hand it will difficult to understand what is impacting if getting bad result , correct ? basically if I launch new DCTs on day 7 then scaling on day 8 will wrong thing , correct ?

Hi Nick hope youre doing well! Quick question mate - (Not sure whether its appropraite to ask you this) but what makes fb ads superior over tiktok ads? Perhaps you could do a video outling this? - Also have you ever advertised on tiktok or would you ever recommend someone to advertise on that platform? - Thanks Nick :)

How many ad creatives do you recommend to have within the main adset?

For beginners which business model do you recommend most?

Nick, what if a new DTC takes the majority of spend from the current ad but doesn't yield the results . I had an ad going where it was chugging along nicely, had a few purchases and then i introduced a new creative in a new ad set and it took all the spend but got zero sales. Whats up with that?

Nick, when I move a DCT into my winning adset, the ad performance decreases a lot. Why this happen?

Hey Nick, followed for a while and scaled spend to $100k+ p/m - need some help pushing up again, do you offer 60 min consults?

Hey nick! I consider making a Lead-Magnet eBook about mistakes you must avoid before becoming a home barista and when someone downloads the lead magnet he automatically lands in the page of the main product.

The goal is of course to make these people choose my tools ideally ordering several items or the entire set.

Is that sounds like a good idea to you??

I want to catch the problem aware+ research more people before they get to the huge brands.

Plus each email collected automatically becomes a newsletter member with automation ready to blast him with value on the 30 days after he signed up.

Thanks!

so you dont transition winning dct adset into the main adset anymore? what’s the reason for this?

Hi Nick, i love your videos and they helped me a lot. I found that when i turn off my campaigns in certain hours i get better results. do you do this as well or never turning any campaign off?

Hi Nick! Love your contents! I'm learning a lot. Just a quick question. Do you scale the campaign? Or do you add budget on the campaign or just leave it at $100/day only?

Hi Nick. Thanks for the great content. How many dcts you let on with 100$ per day until you finde the winning dct. Even if you dont have sale, especially at the begininng with a new pixel, new ad Account, completle everything new.

Thanks for your great content

I am running a T-Shirt POD store, and I have more than 50 designs to test. Should I stick to one DCT campaign and test different designs at the ad level, or should I go ahead and try multiple DCT campaigns? (The ad account is 2 years old, and I am consistently running ads on it.)

Hey nick, love the content btw

i got a quick question so i launched a new dct 2 days ago my main adset is spending 95 and the new dct spending 5 bucks (daily budget of 100), now i know that means the creatives in that dct are just bad, however i did manage to get two conversions from the 5 dollar spend in a day... now this could be a lucky coincidence, but wanted to get your opinion on it, my main adset is still getting most conversations consistently.

Hey Nick! Since you're not adding ads into main adset, has your strategy changed for starting a new ad account/product? It was to just load up NON-dynamic ads to find the initial winning concept if I'm not mistaken...

Hey mate! great content as usual - do you turn on multi-advertiser ads at the ad level?

Hey Nick this video came at a perfect time, thanks!

you mention that you go for one campaign per business objective. let's say there's a ecommerce brand with hundreds of products to advertise, do you create a campaign per product or not? if not, then how do you manage having multiple ads per product?

How do you create better ads? Thats the hardest part

Show more bro. You always only show a little (just enough) and then make big claims…

Give us some sauce to “actually” help us…

Show the ads, the #’s… what worked, what didn’t, etc…

Why this, why that…

Great video tho 👍🏻

Hey nick thank you for your content.. i have a question.. i started a cbo compaign about jewelry.. i targeted women but i still showing that men also show the ads (big audiance) is this normal? thank you in advance ❤

Hey Nick, is it ok if i launch 2 dct at the same time for 1 new product? 1 dct with 3-4 videos and 1 dct with 3-4 photos. Is it ok or should i stick with 1 of them for the first 3 4 days ?

Whar would be an ideal setup from testing dropshipping/brand products, not budget but also not overspending. When should I kill campaign or how much ad spend to test (you did mention in other video 3x the product price to be sure or something along those lines...)

Thanks bro

Dumb guy voice continues to be on point.

You say you don’t transition good performing DCTs into the main asset anymore. Does this mean you keep good performing DCTs separate even if you have let’s say 5-6 of them

Curious what your answer would be to these two questions: (1) Do you use advantage+ placements, or manual? (2) If a business has thousands of products and runs 7-day sales 5 days a week on a specific product per sale, would you capitalize on the sale offerings and schedule an adset to run 7 days per sale, or throw that under the bus and just run continuous ads on the main products (not capitalizing on the sales) and try scaling with DCT's as per usual? Considering testing both.

Great value as always.

As you’re not transitioning dcts to main anymore, so how many winning adsets you’re running on parallel?

We’re supposed to run 3 at a time? Can we exceed that now?

Thanks!

Hi nick i’ve tried to run Broad campaign on my account but it didn’t work do i need seasoned pixel so broad can work or it can work on fresh pixel and also nick is there is some ad accounts that broad work with and some not ?

Are you really never using Adv+ for Bottom Funnel?

right on time with this video, thanks :D

Hi nick love your content! Thanks a lot for sharing valuable information! I have 2 questions please, do you scale up 20% or decrease 20% every 3 days depending on the ROAS or you do scale or decrease everyday? And if you do everyday scaling or decreasing doesn’t that actually harm your ads stability and adaptability when it comes with the algorithm? Best regards.

Hi Nick, greetings from Brazil. I've watched some of your 2023 videos. I don't have a main adset yet, so today I made a DCT to start. Should I still move the main creative to the main adset after seven days (because you mentioned in the video you don't do this anymore) or just leave it in the DCT and try another DCTs after 7 days?

Me gusta mucho el diseño de fondo de tu video para hacerme un canal

Hey Nick curious as to why you'd want to "beat the existing winning" creative especially in a CBO where a new "winning" creative would take spend away from something that was already working so well?

Wouldn't that just reduce your creative diversification? What if that winner was producing other down-stream results in the channel mix?

Wouldn't you want as many high-spending, profitable creatives as possible? On the flip side, do you test for false negatives? Looks like you spend a great amount of time building out the creative. Is one DCT that doesn't work enough statistical significance to rule it out? Or are you testing it multiple times?

Just wanting to learn! Thanks for the videos!

I am running facebooks ads for last 1 month for 1000 INR daily budget and getting 3-4 sales daily

but recently (4 days back) I increased the product price by 100 INR and
Day 1 - good normal sales (3-4 sales)
Day 2 - 7-8 sales 🤯

Day3 - No sales at all

Day 4 - No sales
What is happening , should I wait more ?

Hey Nick, so do you have 1 campaign running with 1 main adset and you add different adsets (dcts) in to test? When a new adset test is performing well, do you transfer it into your main adset or just keep it running a longside?

Great value as always 🔥 would love to see a full video on the charge from main adset to no main adset like you mentioned in the vid 🙏

Hey Nick, I’ll paint the scenario:

- Account does not have any winning ads

- Tested 2 DCTs one was getting a little above breakeven roas (left it on turned off the other)

- Next week tested another 2 DCTs. The 2 new ones did not get enough spend. The old DCT is getting all of the money practically, but the CPA and ROAS are terrible

Do I turn the one with more ad spend off because performance? Or leave it on because Facebook is giving it most spend?

(These are the only ads currently live in the account, only the one with most spend and the other 2 tests)

needed this