How To Instantly Double AOV on Shopify

🎉Get Started with Ongoing.AI - https://ongoing.ai 🎉 Subscribe to our Channel - https://bit.ly/2kTha33 🎉Book Demo: https://calendly.com/ongoing/ongoing.
🚀 Master the Art of Subscription Bundles and Skyrocket Your Average Order Value (AOV)!
Ready to take your Shopify store to the next level? In this video, we’ll walk you through powerful subscription bundling strategies and psychological tactics that’ll boost your Average Order Value (AOV), increase customer loyalty, and unlock massive profits. Whether you’re selling coffee, beauty products, or pet supplies, these tips apply to YOU. Let’s dive in!

What Is AOV (Average Order Value)?
AOV is the average amount your customers spend per order. It’s a key metric for any ecommerce business because higher AOV = more profits without extra customers!

AOV Formula
💡 AOV = Total Revenue ÷ Number of Orders

Why AOV Matters
Increased Profits: More revenue without increasing customer acquisition costs.
Lower Customer Acquisition Cost (CAC): Get more value from every customer.
Insightful Data: Understand your customers’ behavior better.
Growth Indicator: A rising AOV means your store is scaling effectively.
🔥 Fun Fact: A 10% increase in AOV can raise profits by 25% or more!

🚀 Subscription Bundling: Your AOV Game-Changer!
Subscription bundles offer higher value to your customers while boosting your store’s AOV. Stores using bundles see:

- 40% increase in AOV
- 30% boost in Customer Lifetime Value (CLTV)

🚀 Real-Life Example: Thanksgiving Coffee
Thanksgiving Coffee’s bundle page showcases all their blends in one place.
This allows customers to choose what they love, lock in a discount, and set a delivery schedule.
It’s the perfect way to boost loyalty and AOV.

🚀 How Bundles Work Like Gamification
Creating bundles isn’t just about saving money—it’s about engaging your customers. Here’s how bundling taps into human psychology:

- Customization: Letting customers build their own bundles feels like a game.
- Progress Bars: Progress indicators encourage them to add more items.
- Instant Rewards: Discounts apply in real-time, triggering dopamine hits.
- Challenges: Offer escalating discounts (“Buy 3, get 15% off”) to motivate action.
- Loss Aversion: Shoppers don’t want to miss out on discounts, driving more purchases.

Psychological Triggers to Boost AOV with Bundling
Endowed Progress Effect: Visual progress bars keep customers engaged.
Goal Gradient Effect: As customers get closer to discounts, they are more likely to complete the purchase.
Loss Aversion: Fear of missing out on savings motivates larger orders.
Dopamine Hits: Real-time discounts provide satisfaction and encourage further buying.
Sunk Cost Fallacy: Once customers start building their bundle, they feel invested and continue shopping.
FOMO: Urgency drives action when customers are close to unlocking a discount.

Effective Bundling Strategies for Shopify Stores
Bundle & Save
Let customers mix products across collections.
Set a minimum item requirement to encourage larger orders.
Offer discounts for bundling multiple items (e.g., 10-15% off).
💡 Use fun copy like “Build Your Dream Box” to engage customers!
Pack Size Strategy
Offer bulk packs with escalating discounts (e.g., 10% off for 6-pack, 20% off for 12-pack).
Highlight per-unit savings to increase perceived value.
First-Time Frenzy
Offer extra discounts on the first subscription order.
Create urgency with countdown timers.
💡 Example: "25% off your first box + free shipping!"
Frequency Fine-Tuning
Use data to recommend the optimal delivery frequency.
Label popular frequencies as “Most Common” to build social proof.
Upsell Opportunities
Offer complementary add-ons at checkout.
Use AI to recommend personalized upsells based on customer behavior.

Types of Bundles That Increase AOV
Themed Bundles: Focus on specific categories (e.g., Coffee vs. Tea bundles).
Mega Bundles: Showcase a variety of products in one offer.
💡 Ongoing’s filter feature helps customers find their perfect products faster, increasing satisfaction and AOV.

Proven Steps to Implement Subscription Bundles
Audit: Identify your best products for bundling.
Strategize: Choose 1-2 bundling techniques to start with.
Test: Run A/B tests to optimize your offers.
Optimize: Use customer feedback to improve your bundles.
Scale: Roll out successful bundles across your store.

Ready to Boost Your Shopify Store's Revenue?
Implement at least one new bundling strategy this week and start tracking your AOV before and after.

💬 ACTION STEP: Drop a comment with your BIGGEST takeaway from this video, and let us know which bundling strategy you’ll try first!

Why Ongoing Subscriptions Is Your Secret Weapon
Ongoing makes it EASY to set up high-converting bundles. With express checkout, intuitive UX/UI, and gamification tools like progress bars, your store will be set up for success. Plus, AI-powered upsells ensure continuous growth.

# Increase AOV Shopify tutorial #aov #shopify #shopifyplus #shopifydeveloper

Тэги:

#Increase_aov_Shopify #average_order_value_explained #increase_average_order_value_shopify #shopify_tutorial #DTC_ecommerce #how_to_calculate_average_order_value #how_to_increase_average_order_value_ecommerce #average_transaction_value #aov_shopify #shopify_plus_tutorial #what_is_average_order_value #increase_sales_on_shopify #shopify_tutorial_for_beginners #shopify_full_course #ecommerce_reporting #shopify_analytics_reports #shopify_subscriptions #shopify_subscriptions_app

Скачать видео