I Heart ABM: Bringing Sales and Marketing Together

Great explanation of the ABM strategy benefits. Thank you!

By "Lead Executive," did he mean a leadership role or the kind of leads we store in a CRM?

This presenter looks like A MAN !!! Was going to watch the video but not any more haha.

Great chat. Product management needs to be closer to these conversations to better anticipate future requirements that fuel the next leg of growth too.

Nice

Great conference ...would have love to have been there, but so glad its been shared online. Thanks!

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This is gold! Honestly, thanks.

It is not a marketing job to segment and provide a content. Fire those assholes. This job needs to be done by sellers based on a real live examples. Not illusions of marekting morons.

Bla bla bla. Just renamed all old selling practicies and thinking that they practice new thing. Fucking waste of time

Great video! But what about ABM planning? Do you have any framework for planning your content marketing according to buyers journey and personas?

Amazing video, with some interesting use case driven insight into ABM.

Sale linkedin account true age 5-10-15 year old. Sky sell.connections.

Sangram Vajre, CMO and Co-Founder of Terminus, talks about marketing not doing their job, they will get fired. From my experience and research for my books on B2B sales, if sales are not making their numbers, salespeople get fired.

In most B2B companies, marketing has never been held accountable like salespeople have been. With all the analytics now, it’s tougher for marketing to hide the fact if they aren’t bringing in quality leads, and they're not getting an ROI on their marketing campaigns.

Great video! Overall, ABM is common sense to most salespeople/leaders I know. Finally, it's being validated.

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The only woman in this is the moderator?