Macintosh | Apple's Most Successful Failure

Macintosh | Apple's Most Successful Failure

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On January 24, 1984, hundreds of people attending an Apple shareholders conference saw the personal computer—speak. After an hour of boring numbers and graphs, a clean-cut, confident Steve Jobs had the floor, where he had taken this new device out of a canvas bag and boldly announced “Today, for the first time ever, I’d like to let Macintosh speak for itself.”

When the machine spoke, there were audible gasps from the audience. The people who already familiarized themselves with the Apple II saw the smoke and mirrors, but for the rest, it was almost as if Apple had created something sentient. They created life. A concept that only seemed possible in the Jetsons 10 years prior, now conceived. It was “insanely great.” Just a couple of hours before, no one had even known what this device was. Only something that mystified millions of people when it was first uttered at the 1984 Super Bowl, through an even more mysterious commercial. It was just, Macintosh.

This was a turning point for Apple as a company. They had a new focus of challenging the corporate computer conglomerate IBM, it was taking over the world. Apple was different. The Macintosh was going to be a computer by the people, for the people, and that’s what this commercial represented. A computer anybody could use with literally just the click of a button, rather than through some convoluted command lines that seemingly only the most niche of nerds could understand. A computer even children could use. When the Breakfast Club was having Saturday detention in Shermer, Illinois, Sean Ono Lennon was celebrating his 9th birthday with Steve Jobs and Andy Warhol, playing on MacPaint. At a superficial glance, the Macintosh in retrospect, looks over 10 years ahead of its time. It’s honestly insane that a machine as sophisticated as this could have even existed in the early 1980s, but as the Apple II users saw at the time, this was the smoke and mirrors talking.

Despite all this, the Macintosh just didn’t have the future Steve Jobs thought it would. Instead, it sort of just dwindled away, but not how you would expect. Macintosh, with its decline, created a series of butterfly effects, both detrimental and extremely culturally significant in the long-term. It took so much away, but also gave us everything. But how? This is a machine with a story filled with as many complexities as its own moving parts, a story which blurs the line between computer folklore and fact. This is the story of Macintosh, and you’ll see why 1984 was not like 1984.

00:00 - Introduction
5:15 - The "Personal" Computer
7:00 - The Apple Lisa
8:30 - Developing the Macintosh
10:44 - The Launch: What Went Wrong
11:24 - Overconfident Design
15:20 - Marketing
17:18 - (Keep Feeling) Fascination [MacinTalk]
18:41 - High Cost
19:31 - Not So Practical
20:09 - Jobs Leaves Apple
20:51 - NeXT
22:22 - It's a Unix System! I know this! [NeXTSTEP]
22:43 - Pixar
23:04 - Apple Buys NeXT & Hires Jobs Back
23:59 - Macintosh Redone (iMac)
24:17 - Closing

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Комментарии:

@nicksterj
@nicksterj - 29.12.2023 04:54

It's true that Apple struggled in the '90s, but they did not lose their innovation. They successfully transitioned to a new platform (PowerPC) and were working on a lot of innovative stuff like Copland, OpenDoc, QuickTime, QuickDraw 3D, etc. Unfortunately the management was poor and a lot of projects died on the vine. Meanwhile their product line expanded into dozens of models that hardly varied from each other. Steve Jobs killed the projects and product lines that didn't make sense in the big picture, and simplified it to a grid of 4: consumer desktop, consumer laptop, pro desktop and pro laptop.

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@nicksterj
@nicksterj - 29.12.2023 04:46

Jobs was not "voted out of the company," he was stripped of all managerial duties. He voluntarily left as a result. That is not a question of whose side you're on, it's the facts.

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@nicksterj
@nicksterj - 29.12.2023 04:19

The Macintosh was hardly a "dormant" project that needed to be resurrected. Jef Raskin was developing it steadily with a small team before Jobs took it over!

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@nicksterj
@nicksterj - 29.12.2023 04:12

The Jetsons was TWENTY years prior! :D

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@parthomukherjee4641
@parthomukherjee4641 - 26.12.2023 14:02

232811

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@Fremek
@Fremek - 24.12.2023 13:43

Basicaly he scammed a lot of people

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@jescis0
@jescis0 - 14.12.2023 01:33

I believe the real failure of Apple was the Apple III… plus the Apple IIGS was in color as opposed to the Macintosh which had b&w display, while the Apple IIGS was in color!! Which is what even the original Apple II had, people just couldn't afford the color monitors…
So if you really read my comment, I'm team Sculley, but I'd also think that Steve Wozniak would be team Sculley as well…

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@maxtornogood
@maxtornogood - 11.12.2023 11:27

Watching this on a Framework Laptop 13 which is all about upgradeability!
Even back in the day Apple couldn't give two hoots about that!

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@Superllamalad
@Superllamalad - 06.12.2023 06:46

MORTIS

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@ennuiii
@ennuiii - 05.12.2023 04:57

"the most influential device in human history" jesus christ apple fanboys are wild lmao. fuck the steam engine i guess.

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@peberdah
@peberdah - 04.12.2023 21:16

When Job goes to the Xerox Park, he see portrait background white screen displaying text in black. The first think I check on Macintosh was that machine does mimic an A/B-4 piece of paper on an upward 15" monitor and supply a monochrome laser printer capable to copy it. Is there a Novell like network to share expensive disk storage and laser printer, like Xerox Ethernet concept. Schulley was conscious of the limitation of the expensive proposal at least two versions should have been offered a 13" "portable" with diskette, to contribute at home and a 15" "office" one sharing a server disk / laser printer / tape for routine backup, something like at that time the Corvus proposal.

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@DavidMiller-kv4we
@DavidMiller-kv4we - 24.11.2023 05:29

I used to have an AIO beige Mac G3 (with 768MB of RAM and a VooDoo 3) that I used for LAN Parties. Ran Mac OS 9.2.2 on it... friggin' LOVED it. Ran like a dream and did everything I needed to do.

Hell, I even used a Macintosh SE/40 (the "40" being a 40MB hard drive, and I bumped it to 4MB of RAM) and it ran Mac OS 7.5.3 I believe. Used it to check my email and play older games until we got got broadband in 2001. :P

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@Bertie_Ahern
@Bertie_Ahern - 22.11.2023 22:45

Whenever you watch a video about bog standard systems like Apples and PCs, the comments read like a backed up sewer of brainless dunderheads and peabrains whose level of knowledge and intellectual capacity sits somewhere between that of a flea and a stick of rhubarb

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@Bertie_Ahern
@Bertie_Ahern - 22.11.2023 22:41

When the Brits first invented the modern electronic computer, I wonder if they considered these subsequent issues, or were just like "so what?"

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@rays7805
@rays7805 - 20.11.2023 18:10

Not having to use commands for all that stuff? Man, every Linux developer needs to see this video!

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@oliverfasola19
@oliverfasola19 - 13.11.2023 19:07

I was born in 2000 and remember seeing these in a pizza shop my mom worked at in 2010. You can say they were underpowered but they worked

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@OldAussieAds
@OldAussieAds - 13.11.2023 09:54

What many people here don't realise about the early mono Macs was that their form factor and UI were the most consistent at tricking the brain that it was dealing with a reliable tactile tool / appliance and not a computer. Of course you knew you were working on a computer, but it didn't feel like you were. This was just as much about simplicity as it was about sophistication. Rarely did it falter in this illusion, not matter what task was being completed or what application was being run. And if you paired the Mac with a LaserWriter printer (especially when using a Postscript capable application), you absolutely had the best tool there was (for the price) for printed work.

Completing GUIs (GEM, Workbench, GEOS, Windows etc) were not consistent enough to ever compete on the consistency. Sure the screenshots looked similar. Sure some of them had colour and pre-emptive multi-tasking and those features weren't without their merits. But they never got close to what the Mac set out to archive - consistency at every little corner of the interface. And to be fair, once Apple started adding those things in themselves (multi-tasking, networking, colour, slots, multi-button mice etc), the Mac also lost that solid appliance feeling and became a complicated computer with the rest of them.

For my money, the Mac Plus with system 5 / 6 was the peak for the Mac. It fixed the shortcomings with 1MB RAM and SCSI expansion (as well as little things like numeric key-pad and arrow keys), while retaining the simplicity of the original Mac. And by then, there was so much quality software available. The Mac II, Multi-Finder & then System 7, while great leaps forward, took away some of that original magic. In some ways we're all using Macs now by the 80s definition. But at the same time, none of us are.

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@Lofote
@Lofote - 09.11.2023 15:20

And 23 years they showed why 2007 is like "1984".

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@UltraCenterHQ
@UltraCenterHQ - 04.11.2023 13:13

nice

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@gdplayer1035
@gdplayer1035 - 21.10.2023 09:37

With big losses in the last quarter, CRUNCH
with profit margins shrinking, CRUNCH
Apple seems destined for a takeover

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@kirishima638
@kirishima638 - 11.10.2023 14:11

Too many major factual errors in this video.

The 68000 is a 32bit processor with a 24bit address path, NOT 16.

Yes the original macs were B&W but they offered sharp, high resolution displays compared to the fuzzy, blurry displays of their competitors. If you used a Commodore or early PC back then, and tried a Mac, it was hard to go back to blurry displays and ugly EGA graphics.


Steve Jobs had no interest in 3D graphics or simulation, nor did NEXT. That was a weird tangent. NEXT computers were b&w, just like the Mac, and for the same reasons: high quality displays and type setting.

NEXT’s powerful development tools were the result of Interface Builder and the use of pre made objects and delegates. Yes it was object oriented but then so we’re most development systems of the time. But Interface Builder, a graphical development environment, and delegates meant having to write much less code.

The Classic MacOS was not replaced by OSX to ‘use the internet’. It was replaced because it was outdated, just as Windows NT replaced Windows 9x.

You really need to do better research before spouting nonsense.

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@sebastiangudino9377
@sebastiangudino9377 - 08.10.2023 19:25

Apple computers being overpriced since their inceptio is very fitting lol

At least now they arent "Overpriced and underpowered" they are just "Overpriced"

Heck, you can find refurbished a M1 MacBook Air for around 700$. They might even be slowly fighting the "overpriced" stigma, although very slowly

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@banks3388
@banks3388 - 05.10.2023 14:57

Why are you blowing so much smoke up Job's ass? The Macintosh was under-powered, overpriced and had no software and the greatest tragedy of this story is that Woz's objectively superior product (Apple IIGS) was deliberately killed to accommodate it despite essentially being a direct competitor to the Amiga 1000 with modern design features i.e. user expandability, hardware backwards compatibility with the Apple II, a full library of software. If you don't think that Steve killed Woz's project the CPU speed of the IIGS was deliberately nerfed so that it couldn't run faster than Job's side project...

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@TomislavVinkovic
@TomislavVinkovic - 03.10.2023 07:19

It really was not ahead of its time. Look at the Apple II gs and the Amiga. They blow the Mac out of the water, and the Amiga was really futuristic

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@scottdiamond7133
@scottdiamond7133 - 01.10.2023 05:11

The most influential in human history. I seriously doubt that. I lived through that time and it was a computer for the pompous rich.

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@markblanc5993
@markblanc5993 - 30.09.2023 08:53

Whole video I'm distracted by wondering if your voice is a machine or not. Either way I don't like it.

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@bulletholeteddy9223
@bulletholeteddy9223 - 30.09.2023 04:19

Apple is a marketing company with tech products on the side, most things they make are average or worse but they are able to make people think it's new and great.

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@johnathanstevens8436
@johnathanstevens8436 - 28.09.2023 19:58

Up until the early 2000s you could still FTP system software for the Mac Plus directly from Apple .. once FTP was removed, that's when I figured they switched from an engineering company to a consumer appliance company.

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@LogoMan404
@LogoMan404 - 28.09.2023 19:41

Apple failed to fail.

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@orion681
@orion681 - 18.09.2023 17:11

I had S.A.M. for my Commodore 64

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@halfsourlizard9319
@halfsourlizard9319 - 18.08.2023 03:39

Ahead of its time!? Doug Englebart did all this and more in the '60s.

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@gabe_s_videos
@gabe_s_videos - 16.08.2023 00:17

CRITICS OF MACINTOSH (to the Macintosh): "YOU! ARE! A! TOOYYYYEEEEEE!"

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@leScribble
@leScribble - 08.08.2023 05:28

this video isnt just macintosh this is jobs' entire biography bro

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@bretallen4126
@bretallen4126 - 07.08.2023 02:29

नमस्कार मानवाः।

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@bretallen4126
@bretallen4126 - 07.08.2023 02:29

မြန်မာ

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@bretallen4126
@bretallen4126 - 07.08.2023 02:28

ဤမှတ်ချက်ကို မဖျက်ပါနှင့်

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@bretallen4126
@bretallen4126 - 07.08.2023 02:28

OMG أنا "استخدمت" هذا!

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@dcornect53
@dcornect53 - 05.08.2023 05:30

"To be overpriced, oversimplified, overly exclusive, and obsolete as soon as the next model comes out" -Apple

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@aweiner8667
@aweiner8667 - 03.08.2023 23:51

Under powered and over priced. Still true to this day.

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@Tnk_Tech_Reviews
@Tnk_Tech_Reviews - 02.08.2023 12:16

Nice work 👌🏾

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@SkyeID
@SkyeID - 28.07.2023 01:06

The way it talks sounds like the voice altering process of Kraftwerk.

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@Rajesh1622
@Rajesh1622 - 21.07.2023 06:16

Playing on Mac paint.. ☠️ still we can only play paint on mac☠️😂😂

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@looneyburgmusic
@looneyburgmusic - 17.07.2023 04:06

And roughly a year or so later comes the Commodore Amiga, and blows the Macintosh out of the water 😂

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@aminesheridi995
@aminesheridi995 - 16.07.2023 20:00

Comodore AmigaOS did more before Apple Mac

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