Digital Hub | Episode 01 | What is Digital Marketing? | European Elite Business Hub | Walid Shihaden

What is Digital marketing and why do you need it?

Digital marketing is essential for businesses, especially for startups and online stores.

What is one of the most challenging but significantly most powerful aspects of running any kind of business? Well, it's Digital Marketing. And by the end of this video and the coming ones, you will have a better understanding of digital marketing from a real-world experience and not only theory.


Let me tell you a few facts:
- On average, 3.5 Billion searches are made every single day on Google
- Over 2.7 billion monthly active users as of the biggest second quarter of 2020 are on Facebook
- 1 billion monthly active users on Instagram
- By 2021, over 2.14 billion people worldwide are expected to buy goods and services online

So, let us explain what digital marketing is?

Digital Marketing is just marketing done digitally. In other words, use of the internet to reach consumers or, as we call them in the digital marketing world audience. This is a vast field, including attracting customers through email, content marketing, search platforms, social media, and many more.


Digital marketing is an entirely different process than traditional marketing. This is a topic I will discuss in one of the videos since some might still need to use traditional marketing in many cases.


Many businesses are now taking advantage of digital marketing and reducing the cost of marketing by advertising and getting known through social media, content or video marketing, email marketing, and SEO (Search Engine Optimization)


Traditional marketing had fallen almost 160% over the last year, while at the same time, frame expenses for digital marketing had increased by over 14%. This clearly shows how digital marketing is on a magnificent rise.


What is great about digital marketing is that you can have access to a huge number of tools to measure and analyze your ROI. One of the best tools is available in the market is Google Analytics, where you can see who sees your advertisements or who buys your products or clicks on your links and your lead generations.


If you are new to digital marketing, it will take you some time to understand how it works, and the most important is before starting it is to build up a proper digital marketing strategy plan where you will set all your marketing goals.


As the years go by, all businesses will use digital marketing, so I suggest that if you are not sure how to start, just think first of building a strategic plan.


My next few videos will be about building a complete digital marketing strategy plan, and if you have any questions or anything you want to know related to this topic, please comment below or send me a private message, and I will be glad to help you.


Now that you have this first part of digital marketing covered, we can go to the next step in my next video, so don't forget to follow our pages, and I will link them in the below comments and make it easier for you to find us.



Take care, stay safe, and see you in the next video.

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