This webinar with Stefanie Marrone and Chris Fritsch helps legal markters and law firms devise marketing strategies and tactics to market their firm or company to get a big impact without having to dedicate a big budget.
Stefanie and Chris provided attendees with ideas and best practices, including how to:
1 - Use marketing to attract and retain clients and laterals without spending a ton of money or time
2 - Leverage law firm marketing and business development software,
including CRM and email marketing solutions
3 - Leverage social media and content marketing for lead generation and brand building
4 - Choose the right marketing technology and tools (and use them effectively so you don't fall into the data paralysis trap)
5 - Ensure you have good data and keep it clean and updated