Google Search Operators: The Secret to Better SEO

Google Search operators article: https://seotesting.com/blog/search-operators/

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⏱ Timestamps ⏱
00:00 Intro
00:21 What are Google Search Operators & how to use them
00:49 SEO use cases for Google Search Operators


🎥 About this video 🎥
Unlock the full potential of Google with this comprehensive video about search operators.
Discover how these powerful commands can take your SEO game to the next level.
These operators are useful for content audits, keyword research, backlink opportunities, and
technical SEO audits.

Important search operators:
- Quotation marks: this forces an exact phrase match on search results.
- Minus operator (: this operator makes Google exclude a word or expression from the results.
-AND: makes Google only show results containing both the words or expressions mentioned in
the search query.
-OR: makes Google combine search results as you were searching for 2 different things
separately.
- Wildcard (*): makes Google show results with any keyword or phrase in the place of the symbol.
- Parenthesis (: operator will group words or operators.
- Site: forces Google to only show results from the domain mentioned. But this can also show
subdomains in the SERP.
- Intitle: makes Google only show pages with the word (or words) from the query in the page title.
- Inurl: makes Google only show pages with the word (or words) from the query in the URL.

Main SEO use cases for search operators:
- Find non-secure pages (non-HTTPS)
- Find duplicate content
- Find files that shouldn't be indexed
- Find internal linking opportunities
- Find mentions of your brand (potential to gain links)
- Find sponsored posts opportunities
- Find guest posts opportunities
-Find how many blog posts your competitors recently published
-Find sites that are linking to your competitors
- Find competitor mentions

Watch now and learn how to use search operators on Google.

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