Google Ads Remarketing Tutorial 2023 (Plus 3 Mistakes To Avoid)

Hi There!
Great Video. I was hoping you could answer a question that I have :)
I want to start a Re-Marketing Campaign in Google Ads. I have created an audience in GA. However, in GoogleAds I have about half the users than it says in GA4. For example, if in a particular audience it says in GA4 that I have 200 users, whoever in GoogleAds it says I have only 100 (in the same audience). Do you have any idea why this is the case?

greetings & thanks in advance!

You share so good content for free, you're a bless!

I have an issue that my audience build in GA4 link with Google ads showing that "Not eligible due to a sharing, privacy, or other policy issue", aim I able to collect the audience via GTM?

Hello, does Google Merchante center Next support dynamic remarketing? has it got to be it be activated there?

If I already have a Tag installed, do I have to reinstall another one?

Thanks for the video.
Is it possible to create 2 remarketing tag from 1 Google ads account for 2 different website?

Thank you, this was very helpful.

Hi, can you show how we can configurate Dynamic remarketing for a ecommerce page? Thanks 😁😁😁

For some reason, my GA4 audience lists are not populating in Google Ads and I'm a bit stumped, I watched this video hoping to help troubleshoot the issue but I'm not finding any mention of this. My GA4 account is linked to my Google Ads account and data is populating back and forth. I set these up a few months ago and have tried disconnecting and reconnecting GA4 and Google Ads with no change. Can you help me?

i know how to learn google display ads

I am unable to see imported GA Audience list in the Google ads even though my ads account is linked to the analytics account. How can I fix this? Can someone help? :(

Excelent tutorial, thanks.

I still have the old version in most of my client's accounts. I'm not too fussed with which one I use... after 16 years running Google Ads campaigns you just get used to Google periodically changing things. No point complaining about it!

Thanks Ben, love your videos.
But how about "dynamic" remarketing? This video explains standard remarketing only. GA4 does not carry over the ecomm_ variables (e.g. ecomm_prodid) required that was integral for Dynamic Ads targeting. I can't find anywhere that explains how dynamic remarketing now works without these variables in GA4. In GA4 because there is no "Hits" Scope which was in UA Custom variables. Our dynamic remarketing ads no longer works since UA stopped generating data. In out Google Ads Tags Source, these UA ecomm parameters now have zero data. Does a new event with specific parameters need to be set up in GTM Now? Thanks

You're doing a good job.

Thanks, it was a detailed but easily explained video. Learned a lot from it.

Hello Benjamin, followed all the steps you mentioned, but I have noticed the audience I have created in Google ADS is populating very slow where as the same audience in Google Analytics has way more users. Is this something that I should worry about or is it normal for Google Ads to track users much slower than Google Analytics? Thank you in advance!

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

Hi Benjamin! New subscriber here! :) What if we implement both? Audiences in GA4 and the tag from Ads and Tag Manager at the same time? Would that cause a better impact?

A good lecture that will benefit all who have followed this excellent explanation.

Hey, Benjamin What about the "Membership Duration" option which was there while creating Remaketing list in the previous version of Google Ads and not in the new one.

If i'm running a campaign XYZ on say home appliances that target all in Australia?
How will running a parallel remarketing campaign work or be effective?
If someone googles, won't Google ad still publish both ads and the user could be clicking the original campaign XYZ instead of the the remarketing campaign

Also on the Google Ads > Linked account
Google Optimize sharing was not on, should i on it?

when i open Audience manager in google ads, the blank page is showing, nothing text in this page. Do you know why?

How to Find Out the Placement Locations for Google Ads Remarketing in GA4

Why not using view_item events for the audience ?

Bloody good video! As someone battling thr after effects of PTSD, memory, processing, and attention is tough.
The way you structure your videos is incredibly helpful. Your tone of voice, non-sporadic editing style, and guided tours are a God send.
Thankyou and God bless.

Hi Benjamin, what remarketing audience(s) would you recommend for non-ecommerce websites? Also, what would you recommend for remarketing in the cases where audiences are small?

Hi, have your course put a subtitle texts ? thanks

The new videos are looking great!

hey I have google ads conversion tracking tag along with conversion linker set up do I also need remarketing tag for doing remarketing

Thanks for this. I saw an unexpected hike in our Google costs and only today realised why. it seems that when Google helped set up our GA4 integration they created audiences that have cost us a fortune. Do you think it is worth trying ti reclaim back some of these costs?

Super insightful!

Hey, good videos!

Im a rookie on Google ads But I Have an ecom store now Where I sell outlet branded fashion products… Gucci, Versace etc.
Im having the worst experience ever with Google shopping ads as they just ban me all the time. It seems like the products are not populated enough inside Merchent center, as in missing values like color, sex, size, etc…

Ive heard people map these somehow and it reduces the risk of ban But How on earth Do I Do this… the native Google app on Shopify doesnt allow it.

Got any clue? :(

Thanks for your great tutorial. Except for more flexibility by importing GA audience list. Any pros for Google Ads audience list?

where can find the page pATH SECTION

Thank you for the most informative explanation of how to contact you

thanks

Fabulous tutorial!!

It's like you read my mind of what video I want to see next..lol. Great info as always. Thanks for sharing.

Thank you. I really like d the way you used both the new and previous pages to explain this 🎉

Hi, can you do a tutorial on google search ads optimisation checklist. It would be very helpful.
Thanks