Google Analytics Audience Segments in Google Ads

Advertisers can import audience segments from GA4 to have more options to use for remarketing or observation audiences. This video will show you the three ways you can connect GA4 to Google Ads. Then we'll show you where to go to create GA4 audiences. Then we'll talk about a few examples of what you can do to get more specific than the default audience options Google Ads offers.

0:34 - Linking Google Analytics with Google Ads
2:02 - Creating a New GA4 Audience in Google Ads
2:41 - How Firebase App Audiences Will Merge with Website Audiences
3:16 - Creating a New GA4 Audience from Scratch
4:01 - Conditions to Create Audience Segments
5:54 - How to Configure Tag Manager to Track Specific GA4 Events for Audience Building
6:32 - Using AND and OR Statements to Narrow or Expand Your Audience
11:36 - Using Exclusions in Target Audiences
12:03 - Creating a Trigger Event for a New Member Joining a Specific Audience
13:05 - Using Audiences in Campaigns Once They’re Created in Google Ads

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