App Growth Week | A/B testing done right: An 8-step framework to validate mobile app and game ideas

In this session, Hagar Seri, Head of ASO & Mobile CRO at @MoburstMarketing and Nadia Nazarova, Head of Product at SplitMetrics, uncovered how to validate new app ideas, concepts, and features before developing and building revenue-driven solutions.

Watch this session to discover:
● Why idea validation should be conducted before developing a game or app.
● What the workflow of mobile app idea validation should look like to ensure your company launches successful solutions.
● Real-life use cases backed by statistics and experts' tips and tricks to craft successful go-to-market strategies.

Chapters
0:00 Intro
0:35 Why to validate?
2:28 About 8-step A/B testing framework
2:58 Step 1: Research
6:26 Step 2: Ideation
9:27 Step 3 & 4: Hypotheses forming and Variations Testing
11:51 Step 5: Experiment design
14:37 Step 6: Result analysis
17:20 Step 7: Findings sharing
17:57 Step 8: Back to the hypothesis-building stage
19:30 Outro

SplitMetrics' ecosystem of products and services enable mobile-first companies and brands globally to build and scale their go-to-market engine faster.

Top app and game developers turn to SplitMetrics, an Apple Search Ads Partner, for intelligent data-driven solutions designed for advanced Apple Search Ads automation and optimization, mobile app concept validation and A/B testing, market insights, as well as full-cycle professional services for app and brand growth.

Visit our website to learn more and get a get a live demo: https://splitmetrics.com

#splitmetrics #appgrowth #mobilemarketing #applesearchads #managedservices #mobile #appstoreoptimization #aso #abtesting #ideavalidation #prelaunch #validation

Тэги:

#ideavalidation #appstoreoptimization #appgrowth #splitmetrics #mobilegrowth

Скачать видео