Tesla: 5 Ps of Marketing | Case Study | StudyWalk

Welcome to Studywalk.com In this video, we're analyzing the marketing strategy of Tesla, one of the most innovative companies in the electric vehicle industry. We'll be applying the 5 Ps marketing framework to understand their approach to Product, Price, Place, Promotion, and People.

This case study is perfect for marketing students in the USA, Australia, and the UK looking to develop their knowledge of marketing principles and strategies. By examining Tesla's marketing approach, we can learn valuable lessons for our own marketing efforts.

Topics covered:
- Product: Tesla's electric vehicle range and features
- Price: Tesla's pricing strategy and competitive pricing
- Place: Tesla's distribution channels and physical presence
- Promotion: Tesla's advertising, social media, and influencer partnerships
- People: Tesla's employees, customers, and brand community

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