Facebook Ads for Beginners & Low Budgets (COMPLETE GUIDE) Account Build-Out, Creatives, & Optimizing

So stop ads that aren't performing in the ad set, ad new creatives, keep performing ones going as long as they're performing. If you keep an ad going, and add a new one to that ad set does it affect the metrics of the ad that was already performing? I want to run a leads conversion campaign.

When combining the retargeting and prospecting into one campaign, are you putting the budget at the adset level or campaign level?

YOU'RE AMAZING THANK YOU

Love this Dara! Great post

What do you think about using this same setup but as an ABO and one ad per ad set? Then scaling the winning ABO

thx Dara

What’s the maximum ads should we be putting inside a prospecting ads set? I constantly have every new ads a week. Should I be putting 5-10 ads in the same ads set?

Thanks for video Dara! Would it better to use dynamic creative ads on the adset?

Wait so is this campaign type the ASC or manual ?

hello Dara! I've been looking up tutorials about Facebook ads and picking up things from here and there, but this is the first time I've heard about using shopify in anything ads related. what did you mean by setting up Shopify at the beginning of the video? Appreciate you content by the way!! really helpful!

Straight to the point, pure value... u can't thank you enough, please keep making content like this for small businesses ❤

What if my budget is lowe than 100 bucks, should i keep interest stack & Broad in my adset.
Or just interest stack.
Need help 😫

I just had to get a brand new ad account (after a ban, ughhhh). Will be trying this strategy!

Will mixing image and video ads together in one adset will affect the performance? Should test one variable at one adset first or?

Hi, Dara may i know if I am testing angle can I remove the interest stacked adset and run 2 adset with different angle that i want to test. Is this worked?

I've watched a couple hours of your content so far have been loving it. Your content has been hugely helpful for me so far so I wanted to say thank you.

You should probably start a course or something, if not, what is your incentive? Is it just to help others?

Advantage+ is confusing me now....thoughts?! Yay or nay!?

Hello! I'm kinda new to your channel but I've been binge-watching all of your videos and I have a question! Do you have any video or how would you manage this for accounts that aren´t direct purchases. What if we are looking prospects for school enrollments or visits to a restaurant?

Such a great video! Thank you! I have a question: do you usually work with targeting exclusions at the adset level? For example, excluding the interests you are targeting in the "Interest Stack" adset into the "Broad" adset, in order to reduce audience overlap?

Literally the best video on Facebook ads I've ever watched, there's so much value here! Thank you Dara for your generosity!

Since I have lots of products I’m selling, I wanted to make one of my creatives in catalog format. Is it not possible to have a catalog format ad and a normal single photo ad under the same campaign? Or must it be a seperate campaign all together? I wanted the catalog format to be one of the three ad creatives I’d be trying out in the beginning. What do you think?

Hey Dara, I’m a huge fan of your channel and I’m very grateful there’s people like you helping beginner marketers. Just a quick question: Do you think a monthly budget of 1500 is enough to generate results for a shopify brand selling digital products? No overheard and high margins. Thank u in advance

I've never ran ad on Facebook before, what am I gonna do when I get my first client to at least have the confidence that is gonna work out?.. thanks for the info

Hey Dara, Hope you're good in health. I am really amazed to know that will you strat the series of Facebook ads course? I had explore you're playlist too and confused where to start and go to step by step? Well, I wanna give this service on freelance marketplace, your response will be highly appreciated!

Thanks.

Is there a Facebook ads video for beginning beginners?

You mentioned if you're not getting any purchases to hold off for 2 -3 weeks. What do you mean by Hold off? Do you mean keep running your ad for 2 -3 weeks and analyse or kill the ad for 2-3 weeks?

I rarely comment or ask questions, but would definitely love your response for this one. For this method for beginners and low-budget businesses, does CBO (Campaign Budget Optimization) or ABO (Ad Set Budget Optimization) matter when starting a new Ad Account in this process? Is it more important to run a daily budget ($100 a day) or just a one-time budget ($3,000 for the month). Thank you in advance and being transparent for those who are trying to start their journey to freedom and entrepreneurship. Thank you.

I really liked this video and your way of explaining. I apply this to my facebook ads but I get one problem. May be it's not but it seem weird for me.
So I got 1 campaign, 2 ad set, 3 ad each and 100$ campaign budget. Facebook spend all into only 1 ad set (the interest) and only 1 of the ads.
I don't even know how the other ad perform be there is no budget spent into it, no CPC,CTR... And same for the ad set.

Should I just trust facebook like "No worrie, all your other ads sucks and only this one will perfom, trust me, I put all my money there a for reason"?

Thanks

Hi Dara, we set this up but Facebook has allocated most of the budget only to few creative, and hasn't really given any chance for the new creative to spend so they can be tested. What should we do here?

Hi Dara, love your content! What are your thoughts on using Cost Caps (cost per result) with smaller budgets? Are they worth adding into the setup or will they affect performance negatively? Perhaps you’ve already talked about cost caps in another video, apologies if so!

Thanks!

Hey Dara! Thanks for really great content. One problem I often see in different ad-sets is that it can be really difficult publishing new ads if you already have 1-2 winners in the ad-set. The new ads can be great ads but they just dont get that much impressions since the other ads are already winners. How would you approach that? Also if you publish like 4-5 ads at the same time it might be that one ad gets a lot of impressions and starts to scale but the other ones don't really get the same amount of impressions, it doesn't always means that they are bad ads but the algoritm pushes the one ad it gets the fastest results from. Whats your view on that?

Hi Dara, I love your videos!! I watch after work and feel like I am getting a degree in digital marketing lol! Would you ever do a video on best practices for ads such as how long should the videos be for diff platforms, what dimensions for story ads vs. feed ads and images (sometimes we have found that with model images their heads get cut off). I am sure there are other best practices but that would be SO helpful!

You have provided me with bundle of knowledge now I am sure I'm gonna make a worthwhile creative.

Hi Dara, Thanks for the great info! I was wondering, what about local business?

Hi there, do you also recommend conversion for new stores with just a hand full of sales a week? Meta suggest to with traffic first if one has less than 30 conversions a week. What is your view?

You should teach a fb ads masterclass!

Great Info Dara. I have a question: When you start the campaign with 1 ad set targeting interest and then scale up to broad targeting what is the budget optimization for it is it ABO or CBO?

Hi! My name is Nastia, FlexCard marketing department - a service for issuing virtual cards for affiliate marketing. Please tell me how I can contact you for cooperation?

Hi Dara! Love your content. We've been using broad targeting. We have a hero product with a successful creative, which is bringing in tonnes of sales. We've launched tonnes of new creatives but only one has been super successful until now, and it's not hitting the right CPA. What should we do? Thanks.

Hi Dara! Very informative and interesting. Now just a question, will broad targeting work for luxury brands having less than $100 daily budget?

Good video! Any insights into businesses that aren't selling simple products online, and instead do services, or rely primarily on Offline Events? Do you ever work with clients with those limits?

Hi Dara :) I love love love your videos! does this strategy also apply to high priced furniture? such as the creative types? like the feature point outs? or something more sleek? Thank you so much! your videos truly are such a HUGE help! <3

Hi Dara! I bet this is very likely to happen: Say you turn on your campaign example and your UGC ad gets most of the spend and a reasonable CPA. You turn off the other 2 ads and while you work on new creative, your UGC ad starts getting all spend, CPA improves as you exit learning phase and your ad gets more and more social proof, but you want to get better results. Now you have 2 new ads that you want to test. You add these 2 ads and turn them on, but after a week these 2 ads spend less than $20. All your budget is going to your UGC ad. What do you do? Thank you!

For how long should I keep running the ads? At what point should I decide it's not worth running them anymore? After how much spend and days? For example, I spent $100/day and got way too low average video watch time and less than 1% CTR with NO sales. I wonder if it's even worth running those same ads for another day?

Thank you for sharing your experience. Question, how might you modify your advice for nonprofits with the main product being camps, educational programs and museum events?

Thank you Dara, what do you do when campaign is learning limited?

I finally made it here! :) thank you for everything you share!!

Nice video but can you actually tell how would you advertise more products? Would you create a campaign for each product or would you create one campaign and multiple ad sets for each products?

And what if you sell different products like: digital courses and shampoo. Would you create two different campaigns under the same pixel?