Why do we buy luxury products? | Consumer Behavior | From A Business Professor

From celebrities showing off luxury cars to long lines for the latest designer handbags, luxury goods are everywhere. Why Do We Buy Luxury Goods? What makes these luxury products so irresistible, and why has buying them become such a common part of modern life? In this video, we’ll break down the psychology, economics, and social factors that fuel our fascination with luxury goods. By the end, you’ll have a deeper understanding of why luxury remains such a powerful force in consumer markets.

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