Facebook Ads Targeting Is Changing Forever!

Please keep your English subtitles

Hi Ben! thank you for your content, it's always so helpful! I'm using advantage+ audience for a lead campaign, but here's the thing: sometimes it reaches people below my target age of 25-38, like 18-year-olds, who aren't really my main audience.
This results in leads that don't quite fit. It's not a big issue, but it does happen occasionally. Is there a way to set an age limit so the advantage+ audience still stays over 23/25 years old people?
Thanks! 😊

How many days should I test the advantage plus audience?

I'm trying this now for my boudoir photography ads and even though I've specified women only for gender it's showing the ads to men some of whom have posted creepy comments and followed my page. Then I got tired of blocking men from my page and gave up on Advantage+ for now. Ben have you seen this behavior from others? Being a female boudoir studio it's super important that I keep posts and my fb page and group SAFE from inappropriate comments.

Good video Ben, thanks. This has just popped through into my ad account today, but I will continue to use my warmer audience pools for now and add the AI for broader targeting.

You talk too fast 😢

How can I target tourists in a local area???

I didn't like it at all. No result

Hi Ben, thank you for the update. I'm a realtor running house tour lead gen campaign to target potential buyer, is there any settings I could do to minimize it reach out to property agent instead of potential buyer?

This guy is smooth.... the best 👌

Hi Ben !
You really talk very very fast. I tried to open that caption to know what you are saying but I couldn't.

Look I m an experienced advertiser but in the past 2-3 years with all the changes updates, and a lot of bugs a lot of my ads don't reach the targeted audience even with the creative + advantage option, especially if you want to make sales, I tried everything, different targeting, more money per day it doesn't work, the previous setups that were making money to me, are now gone, literally Facebook ads don't work. I have an ad setup for sales but I am getting likes and followers more on my page than messages about the product.

Great duplicate fb campaign work one ads multiply ads signal ads and duplicate copy.. right and chenge product name.. increase your sales

i'm a japanese web mareter and it's so helpful, thank you for your content

Please i don’t k’ow why k found leads out of my targeting location a no leads from the one targeted 😮

thanks

ive been using it and its awesome, also good for beginner

Can I pause the campaign and return to it later?

Hi Ben, I've got a question I am curious about. I only sell products for dogs so for me it's logical to target specific dog owners. But you say Meta wants to deliver it broadly by algorithm. So now I am asking myself what strategies I should go to because its a new website and a new ad account and meta have zero data on who to target. I am looking forward to hear from you an have a great day

Hi ben, what do you think about the Advantage+ Shopping Campaign? It's an entirely ML based targeting approach. Should we try that? And thanks so much for your videos - absolutely love your content!

Is it possible to set up well targeted advertising only on Facebook guides?

Ai are add targeting you. Stuff you fear too. They a tually read your mind

ben on my ad account has been added but as soon as I enter conversion by purchase in the adset the expansion automatically removes, how do I fix?

I tried this twice on my account, once a few months ago to the advice of a Meta Pro rep and once again a week ago - and each time, it almost completely haulted the results of my other campaigns (not having made any changes to them). Everything returned back to normal a day or two after I turned the Advantage Plus campaign off. I've heard some success stories from others, but on my end.... complete opposite. Could it be pure coincidence?

How this is different from detailed targeting expantion?

Hi, Ben. I hope you can discuss the new change where FB removed Events Priorities.

isn't that what expanded detailed targeting was doing?

What is your mic setup? Captures your voice well.

I tested this with one of their advisors a few weeks ago. The problem I have is I use 3rd party links, so I can't track/convert but not sure if it's still worth using

I’ve noticed that i can see my competitors targeting options now by clicking why am I seeing this ad. I’ve noticed most are not using targeting now. The ones that are don’t seem to have a lot of engagement on their ads. I’m still using targeting since broad has never worked for me. I’ll see if i see this since I’m in Australia and they like to use us as Guinea pigs

Is it mandatory to have a business manager account for facebook advertising?

Ben, I market to a small country (Denmark) about 5 million people. Do you think it's worth using target based on interest or should I just run advantage+ to convert? :)

Hey Ben, in order to expand reach to a broader audience and possibly reduce ad frequency, could one possibly include an audience that excludes the various engagers over the past say, 2 days for Facebook page engagement, IG, web visitors etc to the ad set level?

I wonder how it will affect lookalike / remarketing audiences.

I love your content thanks

Didnt watch the whole video but this sounds like audience expansion?
Feels like they just switched it to always on instead of a checkbox.

Meta is complicated and cumbersome and the support they offer is non existent. Hate meta.

I've used it, it's really good, i did not expect clients outside of my target locations, it's fascinating i cannot articulate a conclusion if it is better, ( as of this comment i tried it once )

Thank a lot

Hi Ben, hope your well! Amazing video really looking forward to seeing how ai develops into the future especially in regards to marketing. Quick question Im trying to set up an ad campaign to target people who own land to partner with, how would you go about it and are there any videos of yours you would recommend me watch to gain some clarity on the situation. Thank you and once again like always amazing video keep it up!😃

This changes the game for new agency owners who just stared out and don't have the experience and expertise

I would like to know how to place an ad on a competitors page, it was easy years ago but now it takes a act of congress to get the info

Great video as always, mate

thanks for this ben, please advise me, i started a sales campaign which did well for 7 days then stopped performing, it was running on manual placements, should i create a new fresh campaign or edit the existing one to automatic placements? aslo is t a good idea to always create new ads once existing ones stop performing which is usually 7 days for me ?

I have used it on two engagement ads and (we only get small reach anyway) up to about 20000 is a good ad. But I have found this very easy to use and the engagement results are pretty good. Seems more link clicks too than just tire kickers. But organic still comes in at about 65% of engagement. But it is much easier to use and there are less glitches than using detailed targeting. And with the new meta ads app, it's much easier to adjust the audience as the ad runs. And as the ad runs, it provides more suggestions for you to choose who to target.

Hi ben great content as always! So now will it be a good idea to put in multiple targetting interests instead of one, so that we can guide meta more for this feature?

It is avaiable for me and you can work with it just in advantage+ campaign in sales conversion
And its just awesome i cant go back to normal way you just give them your website audience and locations and age and it will take campaign to other level

Can't wait to see an update on this! Unfortunately, I still don't have it on my ad account, but I would be excited to try it.

Sounds like it's not much different to 'expand reach', etc, etc

Love the content Ben - just dropped you an email about a potential client to send your way!