Minimum Conversions Required for Target ROAS Bidding Strategy in Google Ads

Target ROAS is one of the most popular bidding strategies among Google Ads advertisers.

For the businesses that capture leads on their website, they can use target ROAS bidding strategy by assigning a value to their conversions. A common way of doing this is to import revenue data from your CRM, or your Google Analytics, to Google Ads.

To use Target ROAS bidding strategy for your campaigns, one thing that you need to consider is the number of recent conversions in your campaign or account.
#googleads #targetroas #biddingstrategy

00:00 Intro
00:07 Target ROAS Function
01:18 Target ROAS Benefits
02:05 Minimum Conversions
03:54 Updated Soft Guidelines (Sep 2023)
04:49 Portfolio Bidding
05:41 Recommendation

Тэги:

#google_ads #google_ads_bidding_strategies #google_ads_conversions #google_ads_tips

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