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With the massive popularity of social networking it's no big surprise that every marketer on the planet has flocked to them in hopes of increasing their profit margins. This is because they understand what a powerful tool they can be and that they offers a world of opportunities for smart business owners who take the time to learn how to utilize them effectively.
The majority of business owners follow the rules and utilize social media with only the best intentions however, you will still find some who behave unethically in hopes of exploiting consumers for their own personal gain.
While these unethical practices may bring in some nice profits quickly at first, they can go bad and end up hurting or even destroying a business just as fast. That's why it's important to follow the rules and play nice when promoting your business, products or services on social networks.
Let's go over a few basic practices you should follow:
Respect Privacy
When using social media marketing as a tool to promote products and services it is important to participate in the community. This is not an open invitation for you to start contacting everyone within the community with your marketing message.
Randomly contacting them and sending them private message before taking the time to interact with them publicly is considered spam, they will take it as a personal invasion of their privacy, which will end any possibility of converting them into a paying customer. If they report you which many people are happy to do it may even end up getting you banned from the network forever.
Be Professional
To utilize social networking sites effectively as a marketing tool it is vital that you be professional and honestly when interacting with other members of the community. The key to success with social marketing is taking the time to get involved in the conversation, so you can position yourself as an expert in your marketplace. Never misrepresent yourself or your business and always treat people with respect.
Contribute, contribute and contribute!
When it comes to achieving bankable results with social marketing campaigns, it is important that you take time to contribute to the community. Avoid the temptation of continuous marketing to fans, followers and group members on social networks, instead publish quality content, be helpful and encouraging engagement.
Trying to push your products and services in this type of social setting will ultimately backfire when not done correctly and more importantly, you should never deceive, mislead, exaggerate or provide less than accurate information about your business or the products and services you are promoting.
Contact me today to set up your FREE CONSULTATION!
[email protected]
I look forward to speaking with you soon.
Regards,
Dale Bateman
Let's Get Social Canada
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#social_media #mobile_websites #facebook #twitter #youtube #google #consultation #online_business #offline_business #Social_Media_Marketing_(Industry) #Social #Media