3 Things that Make a MEANINGFUL Vision | Simon Sinek

Vision is what you see for the future, Mission is what you do for that future.

Wonderful

Dont tell me show me. Ex:

Understood all of it apart from the second one - still stuck in the Matrix on that one.

This was beyond powerful. Exactly what I needed. Thanks Simon!

Yes we can’t forget the sacrifices that implies to be an ethical líder

When Simon said "Your business must be resilient to Technological, Political and cultural change", did he mean the PEST or PESTLE?

i have watched 8 or 9 videos (just now) about "best brand mission statements" and "top vision statements in business" and people said so many boring/dull descriptions of both "vision" and "mission" and provided examples of top companies like Nike or Tesla or Ikea. i was so turned off by all of it, until i found THIS VIDEO. thank you for providing such a SIMPLE AND SHORT yet powerful set of standards for me to include in my business. now i feel excited!

Love it! Thank you!

6.9k likes, 69 dislikes. Fascinating.

I'm as confused as that old man. To me, it's simply the following:
Mission is "why" you start a business - purpose.
Vision is "where" you see the business going - goals.
"How" to get it is the action plan - strategy.
Good value system will keep the business inclusive, resilient and consistent.

If your statement is service-oriented, benefiting some other than the contributor.
Does this not automatically mean that the statement is inclusive?

Or can you think of an example where a service-oriented vision statement is not inclusive?

Wow!

Anyone has an example of what would it be for a stair contractor, this is pretty difficult!

Simple Vision is "whatever you think, think bigger " from Peter Senge and to think at Mission think again at Apollo. Litterally what is mission?

Great advice that would have been even better if he would have dropped two or three real-life examples of visions that have passed his test.

Simple yet profound. Great talk.

Creating visionary statements can help businesses in a number of ways. Perhaps most importantly, it can help to create a clear and shared sense of purpose amongst employees. By articulating the company's ambitions and values, everyone can be aligned and working together towards the same goal. Additionally, having a strong and inspiring vision can also help to attract top talent, customers and investors. Lastly, a well-crafted vision can provide guidance and direction during times of change or uncertainty. In short, creating a visionary statement is an important step for any business that wants to achieve long-term success.

I used to have visions before Terrorattacks happened in Israel. It was like a movie, but not asleep. etc.

the future has no businesses or corporations, only people living harmonious lives.

All the resources already exist and the people are motivated by the highest joy, achieved through the greatest harmony.

There is only calm unity.

Hi. 🙂 Please, let us pray together. Dear God who art in heaven hallow be thy name thy kingdom come thy will be done on earth as it is in heaven give us this day our daily bread and forgive us our trespasses as we forgive those who trespass against us and lead us not into temptation but deliver us from evil for thine is the kingdom and the power and the glory forever in Jesus Christ's name we pray, amen.

Incredible.

There is too much talk about the vision. The vision for every company on the planet can be put into one single phrase: Play Infinite and Survive.

It was a good video, took notes..
Now I will try my best to apply this🔥

Best definition of Vision I have run across...
"A picture of the future we seek to create."

Simon's vision aligns with that statement.

Can someone provide an example of a mission/vision statement based on Simon’s advice?

That's welch right?

nice socks on both parties :)

what's the point of giving 3 tests as passing grade for defining vision? still don't get it.

Thanks for sharing! Stay safe!

Inspire Simon. - someone

Is my vision having issue coz I see big headed (out of proportion) person? LOL

Vision: how the future of business looks like it focuses on tomorrow
Mission: how to get that future it focuses on today's activities to achieve tomorrow's vision.

Awesome and I am really grateful that I work for a company whose Vision statement passes all these 3 tests. :)

Love From Saginaw Mi

Really Love him😍😍

Simon you are simply amazing would love to follow you

Insightful Sir Simon thank you for sharing.

So there are very few true leaders !!! and higher schools are far from this vision

Every time I listen to Simon I feel like he's plagiarizing me

Resilient, Inclusive, service-oriented

Vision is your goal and mission is way to achieve that goal..
It's so simple why simon called it complicated?

Thanks for your information 👍🙏

I am a fan of Simon Sinek.. But I think he's mixed up with the two terms benefactor vs beneficiary.. the contributor of any benefit is the benefactor and the one who is benefiting is the beneficiary.. you as the sales person should be the benefactor and the client should be the beneficiary.. yes true you also as a sales person gains many benefits by selling the products/services/solutions

Very well said Simon:
Vision is what you imagine it has to be a just cause and pass the following test:

1-Resilient- Your vision can withstand the cultural, political and technological change.

2-Inclusive - The very words that you choose are an invitation to those who believe what you believe whether they are internal or external or an invitation to those who would like to contribute to what you believe I.e it must be open to everyone to feel part of the cause.

3-Service Oriented - In all relationships there is always a benefactor and contributor. And the primary benefit should always go to those other than the contributors. As a leader you should not make a decision to enrich yourself. You have to  make decisions to help those you lead. You can make money etc but not as a primary benefit.

In my humble view, visions are more for start-ups, where entrepreneurs live or die based on their view of the future, and whether that future exists or not. Mission (and mission statements) was a 1960s concept where the aim was to get employees in big companies to work together, and sing off the same hymn sheet. One is clarity of the hypothesis behind the creation of the business, the other is corporate education and inspiration. Work out what you need and find the best solution for the job .

THIS video and the simple but profound aspects CAN become a Mission Statement for companies and a New Year's Resolution for the general public.

Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.

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